When Tully Luxury Travel made its first bookings 30 years ago, as The Cruise Professionals, it focused on a lucrative and growing Canadian travel trend. But over time the preferences of Canadian travelers, like those in the United States, shifted toward more curated experiences, luxury destinations and adventure travel. And the Toronto-based company evolved with them.
“We have seen the most growth within our African Dreams division. A large number of new luxury hotels and safari lodges have opened in Africa over the past few years and the media coverage is helping to spark demand,” Holler said.