U by Uniworld’s The B ship will join its sister ship, The A, in Central Europe for the 2020 season, the cruise line announced today.
The vessel will sail from Brussels to Amsterdam and Amsterdam to Frankfurt, complementing the Nuremberg to Vienna and Vienna to Belgrade sailings on The A.
“Being the first means that we’re not only inventing an entirely new sector of the industry, but we’re quite literally in ‘unchartered waters.’ As a brand, U will always stay true to its ethos as a sexy, fun, never-before-seen cruise experience, but we also want to remain open to consumer trends and feedback. That is how brands move from concepts to success stories,” said Ellen Bettridge, president & CEO of Uniworld.
In preparation for the move, Uniworld is ending The B’s Seine river sailings for 2019.