U.S. Consumers Increasingly Rely on Smartphones to Book Travel

by Barbara Peterson
U.S. Consumers Increasingly Rely on Smartphones to Book Travel

While 61 percent of U.S. travelers book and pay for their trips using their smartphones, nearly 100 percent of consumers in China do the same. Photo: Shutterstock


U.S. travelers are growing more dependent on their smartphones for all aspects of travel, with 61 percent of consumers in the U.S. booking and paying for their trips through mobile devices in the past year, according to a new survey from Travelport.

The poll, released at the recent Phocuswright travel technology conference in Los Angeles, also showed that 62 percent of those surveyed use social media posts from friends and family to research leisure trips, and 32 percent use them to share post-trip feedback.

Travelport’s 16,000 travelers in 25 countries. And, while the U.S. results show a strong trend towards increased reliance on mobile devices, other parts of the world – notably China and India – are even more wedded to their smartphones, with nearly 100 percent of survey respondents in China reporting they use mobile devices to book travel, according to the company.

Simon Ferguson, president and managing director of Travelport Americas, noted that U.S. consumers also are “rapidly embracing” new travel technologies like Touch IT for payments and voice search. “Our research highlights a clear opportunity to engage U.S. travelers with enhanced features on mobile apps,” he said.  

Full-service travel agencies should not view the emergence of these technologies as a threat, but, rather, as an opportunity, Ferguson told Travel Market Report. Agencies are increasingly giving clients the ability to stay in touch during their travels via social media, or through an app on their mobile devices, he pointed out.  Almost half of travelers surveyed from the U.S. said they would like to be able to live chat with a travel representative during their journeys, he noted.

Among the key findings, Ferguson said:

  • 61 percent of travelers in the U.S. have booked and paid for travel through their smartphone within the past year, and 64 percent use their smartphones en route to their destination.
  • S. leisure travelers use an average of seven or eight apps during their trip research, with maps (52 percent), weather (51 percent) and branded airlines (50 percent) topping the list.
  • The three most important features identified in their travel apps are real-time flight alerts throughout their journeys (65 percent); being able to see an entire trip itinerary in one place (64 percent); and the ability to search and book flights (63 percent).

Customers also want to use their devices to add extras on the trip; and increasingly want to be able to pay using Apple/Android pay (Touch ID) within their travel apps, the survey showed.

  3
  0
Tip of the Day

“Tack on days to other trips and conferences for exploring other properties. Get the most bang for your buck on every airfare you purchase, and use any free or discounted nights you have earned to make it an affordable and personalized fam." - Suzanne Haire, Travel Advisor

Daily Top List

Five Ways to Improve Your Work Performance

1. Organize and prioritize

2. Stop multitasking

3. Avoid distractions

4. Manage Interruptions

5. Be a great finisher

Source: IRIS.xyz

Google.Apis.Requests.RequestError Quota Error: profileId ga:62370361 has too many concurrent connections. [403] Errors [ Message[Quota Error: profileId ga:62370361 has too many concurrent connections.] Location[ - ] Reason[quotaExceeded] Domain[global] ]
TMR Recommendations
Top Stories
Two Float Planes Crash During Alaska Cruise Shore Excursion
Two Float Planes Crash During Alaska Cruise Shore Excursion

At least four people were killed and another 10 were hospitalized from a midair collision for which the cause is not yet known.

Delta Doubles Down on Edinburgh and Boston Service This Summer
Delta Doubles Down on Edinburgh and Boston Service This Summer

The airline will offer more daily connections from Scotland to the U.S., starting this month.

U.S. State Department Issues Travel Advisories to Sri Lanka and the United Kingdom
U.S. State Department Issues Travel Advisories to Sri Lanka and the United Kingdom

The U.S. State Department is warning travelers to exercise increase caution in the United Kingdom and Sri Lanka with two new travel advisory warnings.

U.S. Imposing New, Harsher Restrictions on Americans Traveling to Cuba
U.S. Imposing New, Harsher Restrictions on Americans Traveling to Cuba

The latest changes reverse some of the previous policies that helped open up the country to travel by U.S. citizens

Southwest, American Airlines Extend Boeing 737 MAX Cancellations into August
Southwest, American Airlines Extend Boeing 737 MAX Cancellations into August

Air carriers are adjusting schedules for the aircraft to give travelers adequate planning time ahead of a busy summer travel season.

Boeing 737 MAX Update: Flight Cancellations Continue for American Airlines, Southwest
Boeing 737 MAX Update: Flight Cancellations Continue for American Airlines, Southwest

Without a clear timeline for the grounded aircraft to go back into service, airlines and customers are dealing with the impact.

News Briefs
TMR Report Cards & Outlooks