U.S. Virgin Islands Launches New Marketing Campaign as Recovery Continues

by Jessica Montevago

The U.S. Virgin Islands Department of Tourism has developed a 150-day marketing plan, in response to its ongoing recovery following two Category 5 hurricanes last September.

"This new plan has been developed to establish priorities and a road map of activities we will pursue as our destination recovers," Commissioner of Tourism Beverly Nicholson-Doty stated, adding that they will share regular process updates with travel advisors as they are available.

As of December, 70 percent of hotels and rooms are not operational. Several properties are undergoing extensive renovations, including Caravelle Hotel, the King Christian and Company House Hotel. Meanwhile, cruise ship traffic is approaching pre-storm levels in St. Thomas  with nearly 50 port of calls in January. St. Croix welcomed 12 port of calls this month. Most restaurants, attractions, and shops have reopened for cruise passengers.

Additionally, voluntourism opportunities are being launched across the Territory and a detailed plan for which will be unveiled during the first quarter of 2018.

Digital marketing efforts will focus on social media, highlighting segments such as cruise, shopping, dining, watersports, beaches, romance, culture, available accommodations and yachting. They will also share Virgin Islanders' stories of resilience with the hashtag #USVIStillNice.

  0
  0
Tip of the Day
Daily Top List

Most Useful Twitter Accounts for Travel Agents

1. AskTSA

2. FlightRadar24

3. Department of State

4. CLIA Global

5. ASTA

Source: TMR

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=461e0cb1-8512-e811-9f33-782bcb66a2f2

Don't Miss the Boat on Potential Expedition Cruise Sales

Sponsored by Silversea Cruises

Expedition cruising is exploding, according to industry experts, with no signs of slowing down any time soon.

TMR Recommendations
Top Stories
Puerto Plata Finds Its Stride in Dominican Republic’s Growth Spurt
Puerto Plata Finds Its Stride in Dominican Republic’s Growth Spurt

It’s not Punta Cana. But for many travel agents and travelers, that’s the whole point of the Dominican Republic’s newest, and oldest, destination.

U.S.-Brazil Airline Flights Poised to Expand
U.S.-Brazil Airline Flights Poised to Expand

Flying to Brazil could get easier and cheaper in the coming year, as the country cuts red tape for American visitors.

Forbes Travel Guide Announces Prestigious 2018 Five-Star Hotel Rating List
Forbes Travel Guide Announces Prestigious 2018 Five-Star Hotel Rating List

Twenty-seven new hotels made the Five-Stars cut and 11 new destinations around the world were added.

Scenic Group Acquires Mayflower Tours
Scenic Group Acquires Mayflower Tours

Mayflower’s founders, John and Mary Stachnik, are retiring and passing the torch of the company they built nearly four decades ago.

Disney World’s Toy Story Land Comes to Life This Summer
Disney World’s Toy Story Land Comes to Life This Summer

The highly-anticipated land gets an official opening date.

Florida Keys and the Caribbean Tourism on the Rebound After Hurricanes
Florida Keys and the Caribbean Tourism on the Rebound After Hurricanes

The destinations are moving forward, full steam ahead, welcoming tourists back to their favorite haunts and sandy beaches.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Regent Seven Seas Cruises