United Provides More Details Of Basic Economy

by Michele McDonald
United Provides More Details Of Basic Economy

United's Economy seating.

United Airlines unveiled details of its new Basic Economy product at its Investors Day.

Among the key differences in the product is that purchasers will be limited to a single personal item that fits under the seat; customers will not be allowed to use the overhead bins. They will, however, still be allowed to pay to check a bag.

Basic Economy passengers will be assigned seats on the day of departure. Customers who book multiple seats will be asked at the time of booking to acknowledge that seating together is not guaranteed. 

Basic Economy passengers will be the last to board, in Group 5. They will not be eligible for Economy Plus or premium cabin upgrades.

No voluntary ticket changes are allowed, except as stated in the United 24-hour flexible booking policy.

The fares are not combinable with regular economy fares or partner carriers. Interline travel is not permitted.

MileagePlus program members will earn redeemable award miles, but they will not earn Premier qualifying credit (miles, segments or dollars), no lifetime miles and no contribution to the four-segment minimum to qualify for any Premier status.

There are some exceptions to the rules for United’s best customers. MileagePlus Premier members, Star Alliance Gold members and primary cardmembers of a qualifying MileagePlus credit card will be allowed the usual carry-on allowance of one bag and one personal item. They also can board with their usual boarding group.

United said Basic Economy will provide the option of paying the lowest fares to a destination while receiving the standard economy experience, including food, beverage, Wi-Fi and personal device entertainment.

It will have the added benefit of simplifying the boarding process, since fewer passengers will make use of the overhead bins.

Like Delta’s Basic Economy, which was first introduced in 2012, United’s version—and American’s, coming in early 2017—is designed to compete with ultra-low-cost carriers such as Frontier, Allegiant and Spirit. By heavily restricting the fares while offering the same onboard experience, they believe they can lure ULCC customers away without damaging their brands.

United’s Basic Economy will be offered for sale in select domestic Lower 48 markets beginning in early 2017 for travel in the second quarter. It will then expand to short-haul Latin American destinations. It will be bookable through all United channels, including travel agencies, united.com and the United app.  

  0
  0
Tip of the Day
Daily Top List

5 Offline Places to Find Luxury Travelers

1. Local schools.

2. Professional services.

3. Local luxury retailers.

4. Arts community.

5. Luxury establishments.

Source: TMR

TMR Recommendations
Top Stories
Hotel and Resort Guide to What’s Open on Hard-Hit Caribbean Islands
Hotel and Resort Guide to What’s Open on Hard-Hit Caribbean Islands

Puerto Rico, St. Martin/St. Maartin and St. Barths have made great strides in rebuilding and getting back to normal, and they’re ready to get their bustling tourism industry back in full swing.

New Zealand Pursuing Electronic Travel Visas
New Zealand Pursuing Electronic Travel Visas

The New Zealand Electronic Travel Authority would cost approximately NZ$9 and be good for two years.

Tauck’s Baltic Cruise: Trying Something New
Tauck’s Baltic Cruise: Trying Something New

The first exclusive Tauck cruise tour was a pleasurable experience and a great introduction to the countries in the Baltic region.

Avanti Launches Air-Inclusive Packages, New FIT Itineraries for Off-Season
Avanti Launches Air-Inclusive Packages, New FIT Itineraries for Off-Season

The tour operator's Go360 marketing campaign focuses on the benefits of off-peak travel, from lesser crowds to good value accommodations.

AMResorts Expands With Another All-Inclusive Resort Brand, This Time in Mexico
AMResorts Expands With Another All-Inclusive Resort Brand, This Time in Mexico

Reflect Resorts & Spas will be a family-friendly luxury-resort brand, offering a variety of amenities, dining, and entertainment options.

IHG Launches New Upscale Hotel Brand 'Voco'
IHG Launches New Upscale Hotel Brand 'Voco'

The hotelier's CEO Keith Barr said he saw an opportunity for an upscale brand that offers guests something 'other than the traditional big-box hotel.'

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line