Valentines’ Love for Travel Blooming Brighter than Flowers

by Richard D’Ambrosio
Valentines’ Love for Travel Blooming Brighter than Flowers

Photo: Shutterstock.com


The number of travel transactions leading up to Valentine’s Day increased 23 percent this year versus three years ago, according to Mastercard International, an indication that lovers are moving away from traditional gifts like flowers and jewelry, and more towards experiences.

The number of transactions for flowers increased by 14 percent during the same period, although the volume spent decreased by 3 percent. Similarly, with jewelry, spend decreased by 9 percent, but transactions increased by 10 percent.

“Our data suggests that while people still purchase traditional gifts, the move towards putting on a great experience trumps all,” said Ann Cairns, president, for Mastercard’s International division.

The annual “Mastercard Love Index,” which analyzes global credit, debit and prepaid transactions across the past three Valentine periods (11th-14th February 2015-17), reveals dining out for ‘date night’ still takes the top spot, with 40% share of spend, and 75% share of transactions in 2017.

This year, travel accounted for 22 percent of total spend over, while lodging holds 27 percent share of spend.

  0
  0
Tip of the Day

That’s how you get to know your clients better, the nuances of their desires. Here’s a trick – story begets story. So, if what you want from them is a story, give them a story and they will give you a story back.

Kindra Hall, Steller Collective

Daily Top List

Best Spots for Cliff Jumping in Ireland

1. County Antrim

2. County Donegal

3. County Sligo

4. County Galway

5. County Kerry

Source: CNN

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=0dc070f2-85e6-e811-ba59-782bcb66a2f2

Beyond Booking Travel: Where the True Impact Lies

In an industry that advances thanks to the traveling public’s leisure choices, some travel players are doing their part to ignite positive change that will have long-lasting effects.

TMR Recommendations
Top Stories
Three Online Booking Horror Stories That Show the Value of a Good Travel Agent
Three Online Booking Horror Stories That Show the Value of a Good Travel Agent

While the OTAs promise consumers big savings on travel, there are many accounts of travelers being left stranded in far-away locales or having significant expenses added to their travels

Crystal-Balling the Travel Industry: Agents Give Their Predictions for 2019
Crystal-Balling the Travel Industry: Agents Give Their Predictions for 2019

As we enter the final quarter of 2018, Travel Market Report asked our readers what they predict the future will bring and what they are doing to prepare for 2019.

Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists
Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists

Travel advisors share their dissatisfaction with supplier programs that encourage guests to steer future bookings away from their agent.

Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance
Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance

One out of two vacationers still don’t purchase insurance, despite three out of four having dealt with flight delays, and nearly half having their luggage delayed or lost.

How to Use Stories to Sell Travel in Three Easy Steps
How to Use Stories to Sell Travel in Three Easy Steps

A motivational speaker urges travel advisors to grow their sales by honing their strategic storytelling skills.

Travel Industry Assesses Impact from Midterm Elections
Travel Industry Assesses Impact from Midterm Elections

Top Washington, D.C.-based associations begin to chart the impact on travel.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck