Villa Market Heats Up For Travel Agents

by Jessica Montevago
Villa Market Heats Up For Travel Agents

Villa Alfieri in Tuscany. Photo: Villas of Distinction


For travel agents, booking families, weddings and affinity groups is a great way to grow business and find new customers. And that small-group market is a good fit for the growing villa market.

Forbes Travel Guide named “More Villa Volume” a trend for 2017. And Villas of Distinction vice president Steve Lassman told TMR it's especially popular with first-time travelers selecting villas for their families.

One draw is definitely convenience; at the high end of the market, travelers can enjoy an on-site private chef, and families with small children have more space and rooms for sleeping.

Villas also allow agents to customize a client’s vacation. Villas of Distinction’s staff works with agents to stock a client’s villa with drinks and snacks, arrange airport transfers prior to arrival, or arrange excursions and activities from spa services overlooking the Caribbean Sea to winery tours in Tuscany.

“The options are endless,” Lassman said. “Our team loves when we have the opportunity to do unique stuff and create a great experience.”

The market offers a high return for agents—the median income of a typical villa renter is $250,000 a year, and the average selling price of Villas of Distinction is $20,000 per week for travel agents, Lassman said.

While Airbnb has the numbers, with more than 2 million listings in 190 countries, Villas of Distinction is all about the quality — rather than quantity — of its 2,100 villas in the Caribbean, Mexico and Europe, and the strength of its partnerships with the travel-agency channel. “Our interests, the travel agent's interests and the clients’ interests are all aligned. We all want what’s best for the traveler,” Lassman said.


Casa La Laguna in Los Cabos, Mexico. Photo: Villas of Distinction 

As far as destinations most popular for villa rentals, Lassman said Italy is still number one, particularly Tuscany and the Amalfi Coast. Mexico has seen a big comeback, and the popularity of St. Johns “has surprised us.”

The company’s most recent addition was Orlando, a natural fit for the family market. Lassman said future locations include Miami, while expanding product options in Maui, Los Cabos and Southern California.

  0
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dd7f092d-7dff-e711-80eb-782bcb667b27

What's Their 'Why'? Connect Your Clients to Their Passion for Travel

The unique reasons that inspire people to travel are the foundation of travel fulfillment, and more sales for travel agents.

TMR Recommendations
Top Stories
Hurricane Willa Intensifies as it Barrels Towards Mexico’s Western Coast
Hurricane Willa Intensifies as it Barrels Towards Mexico’s Western Coast

The area between Mazatlan and Puerto Vallarta is on high alert as forecasters warn that the hurricane has become an “extremely dangerous” Category 4 storm.

African Travel Boosts Experiential Elements for 2019
African Travel Boosts Experiential Elements for 2019

A veteran African tour operator rolls out new and enhanced itineraries with once-in-a-lifetime experiences to capture the immersive travel wave.

Are These Cities on Your Fall Destinations List?
Are These Cities on Your Fall Destinations List?

In a report from the field, here are six locations that are filled with ‘fallish’ activities to delight travelers.

G Adventures Introduces Collection of Wellness-Focused Tours
G Adventures Introduces Collection of Wellness-Focused Tours

From yoga and healthy food choices to healing sessions and immersive activities, the wellness itineraries provide nurturing experiences for travelers.

Walt Disney World’s Date-Based Pricing Goes into Effect
Walt Disney World’s Date-Based Pricing Goes into Effect

Disney said, depending on the day and length of the ticket, prices have increased, decreased, or stayed the same. 

Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales
Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales

Vacation wholesaler offers customizable travel agent resource that compares up to six hotels at a glance.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck