Yapta Launches RoomIQ Tool

by Michele McDonald
Yapta Launches RoomIQ Tool

Yapta officially launched RoomIQ, a hotel rate-tracking tool, with Ultramar Travel Management serving as the launch customer.
 
Michel Botbol, president of Ultramar, said his company was already a user of FareIQ, an air fare tracking system.

“Yapta was able to deliver on the fare side, and we have been asking for the same thing on the hotel side,” he said.

Promising new technology
The company’s technology is “very promising,” Botbol said. “They have demonstrated the ability to crack the code.”

Botbol means that literally. One of the challenges of dealing with corporate customers’ negotiated rates is that the rate code is not captured and stored in the booking, and it’s not easy to track down after the fact.

But Yapta has figured out a way to search exactly the same room type with the same rate code, he said. “That way we make sure we’re not losing any amenities,” he said.

A side benefit is that Yapta can deliver reports to Ultramar by the type of rate.

A successful beta
During beta testing, Ultramar’s clients realized an average savings of $109 per booking, with an average stay of 2.4 room nights.

Botbol believes that Yapta is just scratching the surface.

In the future, RoomIQ also will provide the ability to broaden searches to hotels in the vicinity in the same category, offering more options.

For an Ultramar client that is using both RoomIQ and FareIQ, it has made $51,000 worth of sense in just the last few months. FareIQ delivered $39,000 in savings, and RoomIQ added another $12,000.

“Everyone who has enjoyed Yapta’s airline product wants to do same thing with hotels,” said Botbol. “It makes a lot of sense.”

  3
  0
Tip of the Day
The professional travel advisor’s job is to equip the traveler with the necessary information to enable a good decision that will reflect that person’s own risk tolerance.
 
Paul Ruden
Daily Top List

Most Powerful Passports in the World

1. United Arab Emirates

2. Singapore

3. Germany

4. Denmark

5. Sweden

Source: Passport Index

TMR Recommendations
Top Stories
House Calls Are Trending, Travel Agents Say
House Calls Are Trending, Travel Agents Say

With more travel advisors working from home, going to the client’s home is a natural and successful next step, especially in the luxury and destination-wedding markets.

Headquarter Happenings: Cruise Planners Celebrates 25 Years of Success
Headquarter Happenings: Cruise Planners Celebrates 25 Years of Success

The travel agency franchise network bought in early to the home-based business model, and is now passing those benefits onto travel professionals.

‘Boundless Selling’: Seven Reasons to Return to the Same Destination
‘Boundless Selling’: Seven Reasons to Return to the Same Destination

This selling tactic helps travel advisors create unlimited opportunities for clients to have that new-destination feeling on return visits to familiar destinations.

Cruise Execs Share Their Best Sales Tips with Agents
Cruise Execs Share Their Best Sales Tips with Agents

Whether travel advisors use social media or participate in local community groups to find customers, it’s all about making a human connection that inspires trust.

Headquarter Happenings: Signature Urges Advisors to Double Down on Being a Unique Travel Resource
Headquarter Happenings: Signature Urges Advisors to Double Down on Being a Unique Travel Resource

When considering everything, from their brand promise to building supplier relationships, advisors are encouraged to follow their hearts to create a unique brand.

Tips to Develop Your Media Presence and Drive New Sales Leads
Tips to Develop Your Media Presence and Drive New Sales Leads

One Phoenix-based travel advisor is driving new sales leads by leveraging her journalism background and local television contacts.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck