Yapta Launches RoomIQ Tool

by Michele McDonald
Yapta Launches RoomIQ Tool

Yapta officially launched RoomIQ, a hotel rate-tracking tool, with Ultramar Travel Management serving as the launch customer.
 
Michel Botbol, president of Ultramar, said his company was already a user of FareIQ, an air fare tracking system.

“Yapta was able to deliver on the fare side, and we have been asking for the same thing on the hotel side,” he said.

Promising new technology
The company’s technology is “very promising,” Botbol said. “They have demonstrated the ability to crack the code.”

Botbol means that literally. One of the challenges of dealing with corporate customers’ negotiated rates is that the rate code is not captured and stored in the booking, and it’s not easy to track down after the fact.

But Yapta has figured out a way to search exactly the same room type with the same rate code, he said. “That way we make sure we’re not losing any amenities,” he said.

A side benefit is that Yapta can deliver reports to Ultramar by the type of rate.

A successful beta
During beta testing, Ultramar’s clients realized an average savings of $109 per booking, with an average stay of 2.4 room nights.

Botbol believes that Yapta is just scratching the surface.

In the future, RoomIQ also will provide the ability to broaden searches to hotels in the vicinity in the same category, offering more options.

For an Ultramar client that is using both RoomIQ and FareIQ, it has made $51,000 worth of sense in just the last few months. FareIQ delivered $39,000 in savings, and RoomIQ added another $12,000.

“Everyone who has enjoyed Yapta’s airline product wants to do same thing with hotels,” said Botbol. “It makes a lot of sense.”

  3
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c08d99e-83d0-e811-ba59-782bcb66a2f2

Taking the Advice of Experts and Cruising New Zealand

Visits to the unspoiled islands and flawless natural wonders of New Zealand make this journey one your clients will never forget.

TMR Recommendations
Top Stories
Have Consumer Direct Hotel Programs Peaked?
Have Consumer Direct Hotel Programs Peaked?

A recent leading consumer travel study shows that direct hotel bookings may have plateaued in 2017 — good news for travel advisors.

Travel Agent ‘Comeback’ Continues to Confound the Public
Travel Agent ‘Comeback’ Continues to Confound the Public

The so-called revival of travel advisors was a focus of attention during a panel discussion at the Skift Global Forum – and the source for some humble pie.

Can This Destination Wedding Be Saved?
Can This Destination Wedding Be Saved?

What if someone planned a destination wedding, and barely anyone wanted to show up? Travel agents offer advice on how to avoid the ultimate nuptial nightmare.

Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses
Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses

Industry expert gives guidance about legal issues including disclosures, insurance, copyright laws, business continuity planning, and employee vetting.

ASTA Urges Support Against Pennsylvania Tax Bill
ASTA Urges Support Against Pennsylvania Tax Bill

The bill is aimed at large, out-of-state online agencies, but its new hotel tax will detrimentally impact traditional brick-and-mortar travel advisors.

Four Travel Agents Shake Up Their Business Models for 2019
Four Travel Agents Shake Up Their Business Models for 2019

Whether it’s reconsidering brick-and-mortar, looking for new ways to retain talent, or reaching out to ‘social influencers,’ it’s always a good time to consider innovation.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck