Yapta Launches RoomIQ Tool

by Michele McDonald
Yapta Launches RoomIQ Tool

Yapta officially launched RoomIQ, a hotel rate-tracking tool, with Ultramar Travel Management serving as the launch customer.
 
Michel Botbol, president of Ultramar, said his company was already a user of FareIQ, an air fare tracking system.

“Yapta was able to deliver on the fare side, and we have been asking for the same thing on the hotel side,” he said.

Promising new technology
The company’s technology is “very promising,” Botbol said. “They have demonstrated the ability to crack the code.”

Botbol means that literally. One of the challenges of dealing with corporate customers’ negotiated rates is that the rate code is not captured and stored in the booking, and it’s not easy to track down after the fact.

But Yapta has figured out a way to search exactly the same room type with the same rate code, he said. “That way we make sure we’re not losing any amenities,” he said.

A side benefit is that Yapta can deliver reports to Ultramar by the type of rate.

A successful beta
During beta testing, Ultramar’s clients realized an average savings of $109 per booking, with an average stay of 2.4 room nights.

Botbol believes that Yapta is just scratching the surface.

In the future, RoomIQ also will provide the ability to broaden searches to hotels in the vicinity in the same category, offering more options.

For an Ultramar client that is using both RoomIQ and FareIQ, it has made $51,000 worth of sense in just the last few months. FareIQ delivered $39,000 in savings, and RoomIQ added another $12,000.

“Everyone who has enjoyed Yapta’s airline product wants to do same thing with hotels,” said Botbol. “It makes a lot of sense.”

  3
  0
Tip of the Day
Daily Top List

Most Useful Twitter Accounts for Travel Agents

1. AskTSA

2. FlightRadar24

3. Department of State

4. CLIA Global

5. ASTA

Source: TMR

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dd7f092d-7dff-e711-80eb-782bcb667b27

What's Their 'Why'? Connect Your Clients to Their Passion for Travel

The unique reasons that inspire people to travel are the foundation of travel fulfillment, and more sales for travel agents.

TMR Recommendations
Top Stories
Bomb Cyclone Delay Raises Issue of Clients' Rights When Service Goes Awry
Bomb Cyclone Delay Raises Issue of Clients' Rights When Service Goes Awry

An airport incident between passengers and a Canadian airline in Boston during the “bomb cyclone” highlights the tensions that can rise when there are significant delays.

Multi-Trip Travel Insurance Could Cost Less, But Has Low Awareness
Multi-Trip Travel Insurance Could Cost Less, But Has Low Awareness

This lesser known option has yet to catch on because most travelers aren’t aware of it, and agents are more inclined to sell single-trip policies.

What Do the New Facebook Rules Mean for Travel Agents?
What Do the New Facebook Rules Mean for Travel Agents?

Changes announced this week by Facebook’s CEO may lead to less value for businesses trying to reach customers through unpaid content on the social media platform.

Lonely Planet’s Top Places for Solo Travel Includes Adventure and Foodie Destinations
Lonely Planet’s Top Places for Solo Travel Includes Adventure and Foodie Destinations

The travel guide’s list includes 10 cities from around the world that will convince even the most uneasy single traveler that it’s time to start exploring solo.

Headquarters Happenings: After a Successful 2017, Travel Leaders Looks to a Stronger 2018
Headquarters Happenings: After a Successful 2017, Travel Leaders Looks to a Stronger 2018

Synergies from 2017 merger, enhanced travel agent tools, and expanded luxury offerings propel the company into the new year.

Travel Agents Sail into Wave Season
Travel Agents Sail into Wave Season

Travel professionals are taking new approaches to their customers, their marketing and their business processes in 2018.

News Briefs
Advertiser's Voice
Advertiser's Voice: Scenic Cruises