Yapta Launches RoomIQ Tool

by Michele McDonald

Yapta officially launched RoomIQ, a hotel rate-tracking tool, with Ultramar Travel Management serving as the launch customer.
Michel Botbol, president of Ultramar, said his company was already a user of FareIQ, an air fare tracking system.

“Yapta was able to deliver on the fare side, and we have been asking for the same thing on the hotel side,” he said.

Promising new technology
The company’s technology is “very promising,” Botbol said. “They have demonstrated the ability to crack the code.”

Botbol means that literally. One of the challenges of dealing with corporate customers’ negotiated rates is that the rate code is not captured and stored in the booking, and it’s not easy to track down after the fact.

But Yapta has figured out a way to search exactly the same room type with the same rate code, he said. “That way we make sure we’re not losing any amenities,” he said.

A side benefit is that Yapta can deliver reports to Ultramar by the type of rate.

A successful beta
During beta testing, Ultramar’s clients realized an average savings of $109 per booking, with an average stay of 2.4 room nights.

Botbol believes that Yapta is just scratching the surface.

In the future, RoomIQ also will provide the ability to broaden searches to hotels in the vicinity in the same category, offering more options.

For an Ultramar client that is using both RoomIQ and FareIQ, it has made $51,000 worth of sense in just the last few months. FareIQ delivered $39,000 in savings, and RoomIQ added another $12,000.

“Everyone who has enjoyed Yapta’s airline product wants to do same thing with hotels,” said Botbol. “It makes a lot of sense.”


Top 5 Conversation Starters About Travel Insurance

Most travelers understand the need to have travel insurance, and most will agree to purchase it, if the option is presented in a clear way by their trusted travel advisor.

TMR Recommendations
Top Stories
What Travel Agents Need to Know About California Consumer Privacy Act Regulations

Learn what all travel agencies need to know about how the proposed new laws may affect the collection and use of personal information, and how to comply with the regulations.

Online Hotel Booking Scams Cost Consumers $5.7 Billion Annually

Nearly one in four consumers are deceived by online booking scams and dishonest marketing practices by fraudulent and misleading travel websites.

AIG Travel Guard Insurance Plan Changes Upset Advisors

The major travel insurance provider has altered its core offerings and eliminated commission protection, causing many agents to reconsider selling their plans.

First Travel Agency In-House Video Production Studio Opens in Toronto

The studio helps luxury travel advisors connect with their clients through high-end, professionally produced video content.

Travel Advisors Say They’re Unafraid of Biometrics

Despite heightened privacy concerns, travel agents are enjoying the benefits of current facial recognition technology used for security purposes, and they look forward to more.

Advisors Have to Work Harder to Deliver Authentic Culinary Travel Experiences

With more companies offering more standardized experiences, satisfying high-end culinary travelers has become more difficult.

News Briefs
Tip of the Day

"Reputation, experience and professionalism certainly come into play. But then you have to count on the X-factor, which really comes down to chemistry."

Matthew Upchurch


Daily Top List

Best Airports for Layovers

  1. Hartsfield-Jackson International
  2. Los Angeles International
  3. Amsterdam Airport Schiphol
  4. Singapore Changi Airport
  5. Munich Airport Centre, Germany

Source: Travel Channel

TMR Outlooks