TRAVELSAVERS Ireland is drumming up new and repeat business for its licensees through a national advertising campaign airing via RTE Aertel, Ireland's national state television and radio broadcaster (like the BBC of Ireland) (the BBC of Ireland).

TRAVELSAVERS Ireland has partnered with preferred suppliers Royal Caribbean International and MSC Cruises to offer enticing weekly promotions that include exclusive consumer incentives such as onboard credits.  Consumers access the campaigns running on RTE Aertel through their televisions or the Web.  When they call the phone number noted on the promotions, TRAVELSAVERS Ireland drives the leads to the TRAVELSAVERS Ireland licensee nearest the customer to book the trip.

 “We’re excited to be conducting a national advertising campaign on behalf of our agencies, working closely with select preferred suppliers,” said Nicole Mazza, Chief Marketing Officer for TRAVELSAVERS.  “This highly effective campaign is part of our ongoing commitment to offer our agencies top marketing initiatives that drive sales.  We provide these qualified leads to our licensees at absolutely no cost to them.”

The response from TRAVELSAVERS Ireland agencies has been very positive. Hugh Lilburn of Justsplit.com commented about the campaign: “In tough economic times, it is a great advantage to have ready-made enquiries referred to your agency. Through the recent TRAVELSAVERS Aertel advertising campaign, Justsplit.com have received referrals and as a consequence, the opportunity to convert much-needed sales.  Direct marketing initiatives certainly help in this challenging environment.”

Preferred suppliers participating in the advertising campaign are equally excited.  Jenny Rafter, Sales Manager, Ireland & Northern Ireland, for Royal Caribbean International said: “Royal Caribbean are delighted to promote our deals on Aertel with the TRAVELSAVERS agencies as they have offices nationwide who can offer our guests the best quotes and customer service.”

Because of the success of the promotional campaign to date with Royal Caribbean International and MSC Cruises, TRAVELSAVERS Ireland will continue to air the nationwide advertising with a variety of its preferred suppliers in different market segments via RTE Aertel through the beginning of 2011.