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Sabre Rolls Out Merchandising for Hotels, Airlines
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Sabre has launched Custom Offers, a merchandising capability for hotels and airlines. The new product allows hotels to target their offers and airlines to offer ancillary products via the Sabre GDS, giving Sabre agents t... Read
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American to Distribute Ancillaries Thru Amadeus
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American signed a full-content agreement with Amadeus paving the way for the carrier and the GDS provider to integrate their technologies. The deal will make it possible for Amadeus agencies to sell products such as AA’s... Read
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Ruden: IATA Should ‘Start Over’ on Distribution Plan
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ASTA last month urged the Transportation Department to reject IATA’s New Distribution Capability. In a Q&A, senior vice president Paul Ruden considers the stakes and what he calls “two radically different interpretations... Read
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