September 09, 2010
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Search engine optimization increases Web traffic, which ultimately increases bookings and revenue.
Get Going On Search Engine Optimization

Search engine optimization (SEO) is one of the most important components of a travel seller’s online strategy, yet few understand what it entails beyond getting a Web site to appear as high as possible on the first page of results.
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NCL Launches Consumer Travel Channel on YouTube
Norwegian Cruise Line this week introduced an interactive consumer travel channel on YouTube that directs visitors to NCL’s online booking engine.
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New Technology Taps ‘Predictive Analytics” to Target Travel Recommendations
When Amazon.com first hit the World Wide Web 15 years ago, it wowed book and music lovers with its uncanny ability to suggest items that customers would enjoy based on their previous purchases. Amazon used “predictive analytics” to achieve the magic.
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Bankrupt Canadian Tech Firm Owes $6 Million to Agencies, Other Creditors
Travel Success Group (TSG), a company that provided technology services to travel agencies, was forced into involuntary bankruptcy by its creditors, who collectively are owed more than CAD 6.6 million (USD 6.22 million). TSG, which has been doing business as Convergentware Travel Technologies Inc. since 2007, provided GDS connectivity, an Internet booking engine, multisource front ends and other technology products and services.
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Tzell Partners Offers Clients Mobile Messaging
Add Tzell Travel Group to the list of corporate travel agencies offering mobile messaging to its business travelers. Tzell partnered with Sabre Travel Network to offer the TripCase mobile messaging application, close on the heels of renewing its long-term partnership with Sabre Travel Network.
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Abacus to Set Up Software Lab at Technical College
The Institute of Technical Education and Abacus Travel Systems Pte Ltd, the Singapore-based GDS, signed a memorandum of understanding to jointly establish a dedicated Abacus software laboratory at ITE College West to support the Institute’s tourism courses.
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