Travelmarket report Cruise Report Card - page 6

6
sales percentage
Despite an increase in online bookings in other segments of the industry, travel
agents continue to be the most important distribution channel for cruise lines
everywhere. Here’s what cruise lines had to say about how much of their sales
come from agents:
Q
:
What percentage of your sales are from travel agents?
Carnival Cruise Line
Decline to answer.
Celebrity Cruises
Vast majority
Costa Cruise
Over 90%
Crystal Cruises
Crystal has one of the highest percentages of business from travel agents of any cruise line.
MSC Cruises
80%
Norwegian Cruise Line
Vast majority
Oceania Cruises
95%
Paul Gaugin Cruises
90%
Regent Seven Seas Cruises
High 80%
Royal Caribbean International
Vast majority
Silversea Cruises
80%-85%
Viking Ocean
The majority of Viking’s business comes from travel agents.
Windstar Cruises
Travel agents are Windstar’s largest and most important distribution channel.
sales percentage
1,2,3,4,5 7,8,9,10,11,12,13,14,15,16,...36
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