Canada Jetlines, the new, all-Canadian airline that will officially launch this week, announced on Monday that it has a new worldwide distribution agreement with Sabre.
The agreement, which Canada Jetlines says is a “long-term” deal, will get the airline’s flights into the Sabre GDS, including its ancillary products, fares, and seat availability.
“We are pleased to have achieved this agreement with Sabre, which broadens Canada Jetlines’ distribution capabilities to meet our international growth objectives,” said Duncan Bureau Chief, the Commercial Officer of Canada Jetlines.
“This partnership aligns with our projected distribution strategy of providing the right content in the right channel. As a leisure airline, Canada Jetlines recognizes the key role that travel agencies play in our success.”
The move is an important step for the carrier to continue to connect with the trade. Jetlines had previously said it will provide a state-of-the-art web-booking platform available to travel agencies, tour operators, and consumers that includes the “capability of generating revenue on reservations and ancillary sales.” A spokesperson for Canada Jetlines told TMR that there are also plans to launch a Vacations entity, working in close tandem with agents and advisors in Canada and beyond.
The carrier will kick off its new service with a flight from Toronto Pearson to Calgary on Sept. 22. From there, it plans on flying that route biweekly and will then increase it to three flights per week starting later this fall.
Plans after that call for the airline to provide “value vacation choices and convenient travel” to both domestic destinations within Canada and others outside of the country, including cities in the U.S., Cuba, Jamaica, St. Lucia, Antigua, Bahamas, and more. The carrier says that it expects to be flying 15 total aircraft by 2025.