Wyndham Hotels & Resorts unveiled its 21st brand called Registry Collection Hotels, a new collection geared toward luxury properties.
Wyndham said the move comes at a time when a growing number of independent luxury hotel owners “are seeking out proven and established partners to help them recover from the challenges of the global pandemic.”
The soft brand allows owners to maintain their hotel’s unique individuality while tapping into the global scale of the world's largest hotel company, along with its loyalty program, helping them to drive more direct bookings at a lower cost of distribution.
“As the hospitality industry continues to rebound, independent luxury hotel owners around the world have approached our development teams seeking sales, marketing and reservations support under a proven and established luxury brand,” said Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts.
The portfolio will be handpicked on merits such as thoughtful design, postcard-worthy views, and world-class service, like the brand’s flagship resort, Grand Residences Riviera Cancun.
The exclusive 144-room, all-suite resort is situated in a private enclave between scenic Riviera Maya and bustling Cancun. The secluded getaway features Hacienda-style accommodations, BVLGARI bath products and amenities such as an oceanfront infinity pool, full-service spa, state-of-the-art gym, kids club, and three gourmet restaurants.
Guests of Grand Residences Riviera Cancun enjoy complimentary private premium airport transportation and can enjoy a wide variety of on- and off-site activities, including cooking and mixology classes, yoga, snorkeling, bike tours, fishing charters, catamaran cruises, and more.
The resort is owned and managed by affiliates of the Royal Resorts group of companies.
Registry Collection Hotels joins the Trademark Collection by Wyndham brand in the soft brand space. First launched in the summer of 2017, the Trademark portfolio includes a collection of independent upper-midscale and upscale hotels. Since its debut, it has grown its footprint by nearly 75% to now more than 110 hotels across a portfolio spanning North America, Europe, Australia, and the Caribbean.