The first ship from the new luxury cruise line Atlas Ocean Voyages has officially hit the water.
The line was one of the most highly anticipated new product offerings in the cruise industry over the past couple of years and, after a delay caused by COVID-19, has finally welcomed guests onboard to experience the product for the first.
World Navigator, the first of five ships on order from the line, officially kicked off its inaugural summer season of 7- to 12-night Egypt and Greek Island voyages. The ship will remain in Europe through the summer before repositioning to Antarctica via the Mediterranean, Caribbean, and South America this fall.
Atlas Lounge. Photo: Atlas Ocean
“We are proud to launch World Navigator and inaugurate Atlas’ distinctive luxe-adventure cruising for discerning, fun-seeking travelers,” said Alberto Aliberti, President of Atlas Ocean Voyages.
“Atlas is the industry’s first new luxury brand in more than twenty years and World Navigator is designed to bring today’s luxury travelers on genuine, cultural experiences and adventures to remote and fascinating destinations around the world. Onboard, guests can enjoy elegant accommodations, entertainment, dining options, and amenities usually found on larger ships.”
In total, the ship offers 98 suites and staterooms ranging from 183-sq.-ft. to 466-sq.-ft. While there will be no solo suites at first, the plan is for World Navigator to begin offering them in March 2022.
Outside of accommodations, guests will be able to enjoy the first L’OCCITANE spa at sea that includes two different therapy rooms, an infrared sauna, and a serenity lounge. For entertainment, guests will be able to see live performances in two lounges, the Atlas and Dome lounges, which will offer pop, stage, and American classics sing-alongs.
A verandah suite. Photo: Atlas Ocean
For dining, World Navigator will host guests in six different venues—the main dining room, a chophouse called the 7Aft Grill, the Paula’s Pantry sandwich shop, and the afternoon team room called The Dome Lounge.
All bookings are done with Atlas’ all-inclusive fare that includes round-trip airfare, gratuities, WiFi, shore excursions, and more. Last month, the line also announced that its all-inclusive fare will include emergency medical evacuation and return-home insurance when the line launches next year.
The fare will include emergency medical evacuation from the ship to a hospital or treatment center onshore, along with the cost of returning home or to a different medical facility close to home.
Atlas is also offering a 15% commission for its advisor partners on all bookings.
Aside from the commission component, the all-inclusive fare provides an opportunity, according to a recent report from TMR, for travel advisors to convert luxury land clients who maybe haven't considered a sailing before. According to TMR's latest Outlook on New to Cruise, the biggest questions coming from first-time cruise guests pre-COVID-19 all revolved around pricing. (The report, sponsored by Royal Caribbean Group, which includes Celebrity Cruises, Royal Caribbean International, and Silversea, is now live on TMR here).