MasterAdvisor 69: How Personalization Keeps Luxury Clients Coming Back
by Daniel McCarthy /The luxury segment can be very lucrative, but building a luxury client base, and creating repeat business, is more difficult than it sounds. The best luxury advisors will tell you that personalizing your marketing and booking strategy to the unique needs and preferences of luxury travel clients is the key to building long-lasting relationships with them.
Embark Beyond’s Marguerite Scully joined TMR for MasterAdvisor Episode 69 to talk about her philosophy when it comes to personalizing a client’s vacation and relationship. In the interview, Scully talks about “pillow-to-pillow” moments, emotional intelligence, and more.
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For others:
– Episode 68: Everything You Need to Know About Booking Villas
– Episode 67: Converting Land Clients Into Cruise Clients
– Episode 66: What’s Trending in Expedition Cruises
– Episode 65: How to Best Deal with a Client’s Travel Disruptions
