The American Society of Travel Advisors (ASTA) on Thursday announced the launch of a new digital campaign that it hopes will raise awareness for travel advisors in Washington D.C.
ASTA will run the campaign in partnership with POLITICO, one of the most influential American political journalism outlets that averages 54 million unique visitors each month.
The goal of the campaign, ASTA president and CEO Zane Kerby said, is to get policymakers to understand just how critical advisors are to the travel industry, and to get them to understand that advisors are still very much in need of help as so many segments of the industry remain on hold.
It is also to drum up support for the passing of the SAVE Act (H.R. 2120); to include travel agencies in the Shuttered Venue Operators Grant Program, and to target additional relief toward the most severely distressed industries with prioritization for businesses who suffered a 75 percent or more year-over-year revenue loss in 2020.
“While some bright spots have started to emerge, the fact of the matter is that travel advisors face a long road to recovery with the State Department and CDC continuing to discourage international travel, while cruise lines remain shuttered and business travel is still at a fraction of 2019 levels,” he said.
“Support for the travel industry in the various relief bills has been tragically inadequate, which is why we have partnered with POLITICO to enhance our traditional advocacy work – itself unprecedented in its scale and scope for the past 14 months – and find new ways to reach policymakers.”
One of the main components of the campaign is a “10 Reasons Why Travel Advisors Are Industry Essential” focus index.
ASTA hopes to get “at least” three million impressions from the campaign, across the POLITICO.com homepage, POLITICO’s Morning Transportation newsletter, and various social media channels.
Travel advisors can share the campaign on social media by copy-and-pasting the following:
Why should Congress pass targeted relief for travel advisors? ASTA teamed up with @PoliticoFocus to explain: https://politi.co/3u2JpP0 @ASTAadvisors sponsored