Search Travel Market Report

explora
explora
mainlogo
www.travelmarketreport.com
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training & Events
  • Who We Are
    • Anne Marie Moebes
    • Brian Israel
    • Dan McCarthy
    • Denise Caiazzo
    • Dori Saltzman
    • Kelly Fontenelle
explora

Travel - It’s All About the Experience in 2023

by Denise Caiazzo / January 23, 2023
family vacation beach water

Photo: Arch Roamright

Travel has always been about new and exciting experiences. Whether it involves different destinations, cultures, or activities, there is no shortage of opportunities for travel advisors to develop truly inspirational trips that create unforgettable memories for their clients. With the pandemic behind us and the global travel industry now in full recovery mode, we’re seeing more travelers going to great lengths and making significant investments to curate once-in-a-lifetime experiences.

The bar has certainly been raised. Chalk it up to pent-up demand, or to feelings of wanderlust, or just the desire to experience something new. Whatever the cause, travelers are interested in learning more about unique ways to spend their travel dollars. And that is where travel advisors can use their experience, insights, and industry relationships to deliver just what travelers want most.

One of the great motivators for travelers booking in 2023 has been celebratory travel, especially since so many people missed commemorating key milestones together over the past few years. “We continue to see strong demand/requests for big birthday trips - 50, 60, 70, 75,” said Michael Kahan of Kahan Travel Group. “Grandparents, with kids and grandkids type scenarios - usually Caribbean and Mexico beach-type trips. We also have a Sicily villa request for a big birthday multi-gen now. We have a few Africa, Galapagos, and one ‘what exciting far-flung place can we go for our 40th wedding anniversary’ request.”

Bookings for multigenerational trips have also picked up significantly following the release of those few years of pandemic lockdown. Families of two, three, and sometimes even four generations want to spend quality time together enjoying meaningful travel experiences and making lasting memories along the way. Some of these trips can become teaching tools that incorporate heritage travel to explore the family’s roots or sustainable travel to better understand the intricacies of our global ecosystem.

Travelers of a wide range of ages are also seeking transformational adventures that take them on outer and inner journeys, expanding their understanding of other cultures as well as their own personal awareness. Exploration travel, immersive local travel, and wellness travel fit the bill for rejuvenation and regeneration.

Among the hotspots for all of these types of travel are Italy, France, Greece, and the Caribbean/Mexico. Spain, Portugal, and Scotland have been gaining in popularity, with Croatia and Slovenia also gaining traction. On other continents, Japan, Australia, Thailand, and South Africa have reportedly been increasingly requested.

When helping clients decide where to go, Kahan says: “We try to be listeners first, be advocates and representatives rather than salespeople. If clients or potential clients want to travel to ‘an edgy destination’ or something out of their comfort zone, we need to make sure it truly suits them.”

And when travel advisors get it just right, booking a client, family, or group on their perfect vacation, there is a sense of satisfaction that cannot be matched by most other professions. Kahan explains: “My favorite part of my career is having the opportunity to make a difference. We treat each project - adventure, trip, journey - that we plan for clients as if it was our own. The hotels and guides and air tickets we are selling to clients are a commodity that they can find a thousand other places. The reason clients come back to us is because they know we truly care about them and the quality of their experiences.”

With travelers’ increased appetite for meaningful travel experiences comes a greater need for travel insurance. The more exotic or exciting the destination or experience, the higher the trip costs can be - and a potential likelihood that something could derail travel plans. To help protect your clients - and perhaps make you their hero just in case anything goes awry - it is important for travel advisors to always recommend that clients consider purchasing travel insurance from a trusted provider.

FROM THE SPONSOR:
Arch RoamRight, a leading global travel insurance provider, takes a consultative approach to building and managing your travel insurance program. Led by a group of experienced staff, Arch utilizes innovative technology, a creative marketing plan, and a transparent claims process, which allows our travel partners to focus on selling travel, while we optimize your insurance program. Visit RoamRight.com to learn about our travel insurance plans.

Become an Arch RoamRight partner! Contact us for information on the advantages of partnering with Arch RoamRight, or call 866-891-6614 to set up a consultation. 

  20
  0
explora
Related Articles
Selling Savory Cruise Experiences to Foodie Clients
5 Strategies to Sell More Travel to Gen Zs
12 Months of Mexico: Festive Trips for 2023
5 Great Reasons to Book Europe for 2023
The ABCs of Selling Group Travel
10 Critical Tasks Travel Advisors Should Do Now to Ring in a Profitable 2023
5 Tips to Develop Your Personal Travel Brand on Social Media
Why Adults-Only Sailing Is the Way to Go
How to Use Video Marketing to Boost Travel Sales
7 Tips to Help Enhance the Well-Being of Travelers on Cruises

MOST VIEWED

  1. All U.S. Flights Grounded Due to FAA Computer Outage
  2. Delta Air Lines Will Offer Free Wi-Fi Starting on Feb. 1
  3. Norwegian Cruise Line Brings Back COVID-19 Requirements
  4. Forbes Says ‘You Need a Travel Advisor in 2023’
  5. Here Are the Best Airlines for Flight Delays in North America in 2022
  6. Cruise Ducks: A Cruising Tradition Travel Advisors Should Know About

MOST EMAILED

  1. Forbes Says ‘You Need a Travel Advisor in 2023’
  2. Here Are the Automatic & Suggested Gratuity Policies for Each Major Cruise Line
  3. All U.S. Flights Grounded Due to FAA Computer Outage
  4. Delta Air Lines Will Offer Free Wi-Fi Starting on Feb. 1
  5. Tour Operators & Advisors Forced to Cancel Trips as Peru Shuts Down Machu Picchu
  6. Cruise Ducks: A Cruising Tradition Travel Advisors Should Know About
explora
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
SEO Nets Big Results for One LGBTQ+ Travel Specialist
SEO Nets Big Results for One LGBTQ+ Travel Specialist

"SEO actually works the way they say it works," says Scott Wismont. 

Read...
Travel Advisors Save the Day … But Travel Protection Can Save the Trip
Travel Advisors Save the Day … But Travel Protection Can Save the Trip

If there’s one thing we’ve learned from the past several years is that when it comes to travel, it’s safest to expect the unexpected at every leg of the journey. 

Read...
We Tried ChatGPT – Here’s What It Said About Travel Advisors and Their Future
We Tried ChatGPT – Here’s What It Said About Travel Advisors and Their Future

Even a robot knows that travel advisors are here to stay.

Read...
MasterAdvisor 65: How to Deal with a Client's Travel Disruptions
MasterAdvisor 65: How to Deal with a Client's Travel Disruptions

If the headlines this and last month showed us anything, advisors are essential. 

Read...
What’s New in Travel Agent FAM Trips
What’s New in Travel Agent FAM Trips

Like everything in travel, FAM trips have been reinvented and continue to evolve and roll with the punches.

Read...
A Valentine's Day Challenge for Travel Advisors
A Valentine's Day Challenge for Travel Advisors

We heart commission checks with commas in them and want you to see more of them. 

Read...
TMR OUTLOOKS & WHITE PAPERS
river cruise 2022
group outlook 2022
lux cruise outlook
CP White Paper
Multi-Gen Outlook
River Cruise Outlook 2019
View All
Advertiser's Voice
https://img.youtube.com/vi/TzY5jkL3wnI/0.jpg
MasterAdvisor 65: How to Deal with a Client's Travel Disruptions
About Travel Market Report Mission Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News |Tours & Packages |Cruise |Hotels & Resorts |Destinations |Retail Strategies |Niche & Luxury |Well-Being Travel |Training & Events |Who We Are
© 2005 - 2023 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy