Beyond the Cherry Blossoms: Discovering Japan Aboard a Small Luxury Ship

Japan is a country where ancient traditions and modern innovation coexist, making it one of the most alluring travel destinations in the world. From its vibrant cities to its serene countryside, every corner offers something unique. While Japan’s major cities attract millions of tourists each year, the country’s coastal gems are where the beauty of this country truly unfolds ─ and they are best experienced aboard a small luxury cruise ship.

For travel advisors, these sea-and-land journeys offer an exceptional opportunity to provide clients with intimate, immersive, and culturally enriching experiences. Smaller vessels can access ports and coastal towns that larger ships cannot, allowing travelers to explore hidden treasures along Japan’s diverse coastline.

Sandy Grebs, travel advisor, Avoya Travel, says: “So many of my clients are choosing to book their cruise vacations to include Japan. It’s a great way to see so many different ports and cultures in one vacation. I love the idea of waking up in a new city and experiencing something new the next day! Sailing on a small ship allows my clients to get closer to the ports and can be easily tendered into the port. Since the small ships only have about 300 passengers onboard, they can decide when they want to go ashore using the tender with almost no wait.”

Dana and Mike Okamura, travel advisors, No Worries Travel LLC, are currently in-country exploring the destination with a local guide and supplier partners. Here is what they convey about this island nation: “Inquiries to Japan come to us as clients see the destination as welcoming to tourists, with a high standard of living that generates high-quality products; rich cultural experiences based on ancient traditions; a modern way of life that seems to hold close and build on those traditions; and some pretty great food. 

“In addition, we hear references to Japanese pop culture across generations — perhaps fueled by social media — with Gen Z and Millennials alike traveling with purpose, and bringing along kids and grandkids to enriching cultural experiences in a destination that seems to welcome them.”

From historic towns rich in samurai culture to scenic islands with stunning natural beauty, here are some of the best coastal destinations to visit in Japan.

1. Osaka: Japan’s Vibrant Urban Gateway

As Japan’s third-largest city, Osaka is a bustling metropolis known for its vibrant nightlife, street food, and impressive modern architecture. However, Osaka is also home to deep-rooted historical and cultural sites. The city’s port is a natural starting point for cruises, offering convenient access to both the city and nearby historical areas like Kyoto and Nara.

Travelers can visit Osaka Castle, a beautifully restored symbol of the city’s feudal past, or stroll through the tranquil gardens surrounding it. Dotonbori, the city’s most famous entertainment district, is another must-visit, with its neon lights, street food stalls, and iconic Glico Man sign. For a more serene experience, the Sumiyoshi Taisha Shrine offers a peaceful respite.

2. Takamatsu: Gateway to the Seto Inland Sea

Located on the island of Shikoku, Takamatsu serves as an ideal starting point for exploring Japan’s Seto Inland Sea, which is known for its scenic beauty and array of small islands. Takamatsu is famous for Ritsurin Garden, one of Japan’s most beautiful historical gardens, offering visitors a peaceful, meticulously landscaped retreat. The city is also known for its udon noodles, and food tours often include stops at local udon shops where travelers can watch noodles being made by hand.

From the port in Takamatsu, travelers can easily access nearby islands, such as Naoshima, known as Japan’s “art island” for its contemporary art installations and museums. Takamatsu is perfect for travelers interested in nature, art, and authentic Japanese cuisine, all while avoiding the crowds that come with larger ports.

The Okamuras suggest: “A typical itinerary will include Tokyo, Hiroshima, Nagasaki and Kyoto, but it’s the smaller ports we’re most looking forward to exploring, Kagoshima and Takamatsu. Kagoshima (renowned for pottery lovers and the trio of ‘black meats’ defined by the animal’s skin or feathers, not the meat itself) and Takamatsu (gateway to the islands of the Seto Inland Sea).”

3. Hiroshima: A City of History and Peace

With a name etched in history, Hiroshima offers a poignant and reflective stop. The city is known for being the site of the first atomic bomb during World War II, and today it stands as a symbol of peace and resilience.

Lynn McCormick, travel advisor, Luna World Travel, recommends: “Hiroshima and Miyajima Island are two coastal destinations that travelers should visit. Hiroshima offers a chance to connect with history on a personal level. Visiting the Peace Memorial Park and Museum is a humbling, emotional experience. Then, just a short ferry ride away, Miyajima Island feels like another world ─ home to the famous floating torii gate of Itsukushima Shrine. Visitors can hike Mount Misen for panoramic views or simply enjoy the island’s roaming deer and serene atmosphere. It’s a perfect mix of history, nature, and spirituality.”

4. Karatsu: A Coastal Town Steeped in Samurai History

Located on the northern coast of Kyushu, Karatsu is a small, quiet town with a deep connection to Japan’s samurai history and traditional pottery. For travelers seeking an off-the-beaten-path experience, Karatsu provides a peaceful coastal retreat with significant historical and cultural depth. Karatsu Castle, overlooking the sea, offers panoramic views of the coastline, and visitors can explore the castle grounds and learn about the town’s feudal past.

Karatsu is also famous for its pottery, known as “Karatsu-yaki,” which dates back to the 16th century. Visitors can tour local pottery studios, see artisans at work, and even try their hand at making traditional Japanese ceramics. This is an authentic experience of rural Japan, away from the larger, more commercialized ports.

5. Kagoshima: Gateway to Active Volcanoes and Scenic Beauty

At the southern tip of Kyushu, Kagoshima is known for its proximity to Sakurajima, one of Japan’s most active volcanoes. The city offers stunning views of the volcano across Kagoshima Bay, and travelers can take short excursions to the volcano itself, exploring its walking trails and visitor centers. For those interested in natural beauty and adventure, Kagoshima is a prime destination.

Beyond the volcano, Kagoshima offers rich cultural experiences, including the stately Sengan-en Garden, a UNESCO World Heritage site. The garden, set against the backdrop of Sakurajima, offers a glimpse into the lifestyle of Japan’s feudal lords. Kagoshima also has a vibrant food scene, with specialties such as Kurobuta pork and sweet potato shochu.

6. Shingu: Sacred Pilgrimage Sites in a Coastal Setting

In the Wakayama Prefecture, Shingu is a quiet coastal town that offers access to some of Japan’s most sacred pilgrimage sites. It is part of the Kumano Kodo, an ancient network of pilgrimage routes that have been used for centuries by travelers seeking spiritual enlightenment. The area is home to Kumano Hayatama Taisha (one of the three Grand Shrines of Kumano) and the nearby Nachi Waterfall (one of Japan’s tallest and most picturesque waterfalls).

For travelers interested in Japan’s spiritual and natural heritage, Shingu offers an extraordinary experience. The town’s tranquil setting, combined with its proximity to sacred sites, makes it a perfect stop for those seeking a peaceful, culturally immersive journey.

7. Tokyo: A City of Contrasts and Endless Discoveries

Japan’s sprawling capital, Tokyo is a dynamic city where traditional culture and modern innovation merge. While it is typically associated with bustling streets, towering skyscrapers, and cutting-edge technology, Tokyo also offers serene temples, peaceful gardens, and hidden cultural gems that are ideal for travelers seeking a more refined experience.

Travelers can explore iconic sites such as the Meiji Shrine and the historic Asakusa district, home to the famous Senso-ji Temple. For a more modern experience, areas like Ginza and Shibuya offer world-class shopping, dining, and entertainment. Tokyo also serves as an entrance to nearby cultural attractions, including day trips to the ancient city of Kamakura or the hot springs of Hakone. For luxury travelers, Tokyo offers an unparalleled mix of tradition, modernity, and sophistication.

8. Shimizu: Gateway to Mount Fuji

Few images are as iconic as the sight of Japan’s Mount Fuji rising majestically above the landscape. Shimizu, located in Shizuoka Prefecture, serves as the perfect gateway to this natural wonder. The small port city of Shimizu offers travelers breathtaking views of Mount Fuji, especially on clear days, and access to some of the region’s most picturesque attractions.

Docking at Shimizu offers the chance to take day trips to Mount Fuji, the Fuji Five Lakes area, and the Miho no Matsubara pine grove (a UNESCO World Heritage site). The town also features scenic coastal walks, historic temples, and the Shimizu Fish Market where travelers can enjoy local sushi. Shimizu is a prime destination for travelers seeking a blend of natural beauty and local culture, all while avoiding the hustle and bustle of larger ports.

9. Nagasaki: A Historic Port with a Complex Past

Nagasaki is a city that holds deep historical significance, not only in Japan, but around the world. Known as the site of the second atomic bombing during World War II, Nagasaki has transformed itself into a city of peace and reflection.

In addition to the Nagasaki Peace Park and Atomic Bomb Museum, visitors can explore Glover Garden, an open-air museum that showcases European-style buildings from the Meiji period. The city’s vibrant Chinatown and the historic Dejima island, which once served as a Dutch trading post, offer further insight into Nagasaki’s unique role in Japan’s international history. Nagasaki’s compact size and significant cultural offerings make it an ideal stop for luxury cruise travelers who want to delve into Japan’s complex history while enjoying the city’s scenic coastal beauty.

10. Kanazawa: Japan’s Hidden Cultural Gem

Located on the west coast of Honshu Island, Kanazawa is often referred to as a “little Kyoto” because of its well-preserved Edo-period architecture and rich cultural heritage. It is home to the famous Kenroku-en Garden, considered one of Japan’s top three most beautiful gardens; as well as the Nagamachi Samurai District, where visitors can step back in time and explore traditional samurai homes.

Travelers can also see Kanazawa Castle, visit the 21st Century Museum of Contemporary Art, and stroll through the bustling Omicho Market to sample fresh seafood. With its blend of ancient and modern attractions, Kanazawa offers a serene, culturally immersive experience.

McCormick relays: “If Kyoto is the celebrity, Kanazawa is the indie gem you don’t want to miss. It’s got that same blend of tradition ─ think tea houses and samurai districts ─ but with fewer crowds. Kenroku-en Garden will blow you away with its beauty year-round. And the seafood? Fresh-off-the-boat delicious. If your clients are into crafts, they can dive into gold leaf workshops or pick up some locally-made lacquerware. Perfect port stop.”

The incredible opportunity of seeing Japan by small ship

The Okamuras say this about Japan: “As an island nation, there is culture that is easily accessible by sea. Small ships make it easier to visit smaller ports that large ships cannot enter. This limited access creates a calmer pace for travelers, and allows for a region to maintain its cultural identity more than a destination where local lifestyles may change to cater to tourists.”

They continue with: “We are here now, and it is nice to have the support of guides and suppliers who understand English, which is not commonly spoken, and is not used for signage. This combination can make for some difficulties, even for the most adventurous. That said, the people are very good at non-verbal directions.”

Grebs reports: “My clients always come back from their vacations with pictures to share with me and of the great experiences they had in Japan. The people, the architecture, the food, and the ease of only unpacking once and sailing from one place to another makes for an unforgettable experience.”

McCormick sums up the opportunity of this destination so well: “Japan sells itself, but for travelers who might find the logistics daunting ─ language barriers, train schedules, and navigation ─ a small ship cruise is the perfect answer. It simplifies everything while still offering deep, meaningful experiences at every port. Travelers get to explore Japan’s cultural soul, indulge in regional cuisine, and return to their floating hotel at the end of each day. This way, they can truly relax and soak in every moment, knowing they’re experiencing the best that Japan has to offer.”

She adds this to keep in mind when booking trips to Japan: “With each season, Japan reinvents itself. In spring, cherry blossoms draw picnicking crowds, while summer brings colorful festivals and fireworks. Autumn blankets the temples in fiery reds and golds, and winter transforms northern towns into snowy wonderlands. Add in omotenashi ─ the deep-rooted culture of hospitality ─ and visitors leave with memories that feel personal and unforgettable. And, the people are so warm-hearted and helpful ─ everywhere even when the language is a barrier.”

By focusing on the exclusive and immersive experiences that Japan has to offer, travel advisors can tap into the growing interest in authentic, meaningful travel, making small luxury cruises to this destination an easy sell to discerning clients.

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