Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

Rome Is Considering a New Trevi Fountain Entrance Fee

by Daniel McCarthy  September 09, 2024
Crowds at the Trevi Fountain in Rome

Photo: Dennis MacDonald / Shutterstock.com

You might soon have to pay for the privilege of tossing a few coins in Rome’s Trevi Fountain.

Alessandro Onorato, the top tourism official for the city, told the AP this weekend that the city is considering introducing a new entrance fee for the Trevi Fountain, one of the most visited sites in the city. The fee would be required for anyone getting within the nine stone steps that lead up to the fountain’s edge.

The tax has to be approved by the city council but has already received the support of some local officials, including the city’s mayor.

The goal of the proposed tax is the same as the growing list of tourist taxes introduced elsewhere—to limit tourism, protect locals, and create a revenue source that will help preserve older, more vulnerable infrastructure like the Trevi Fountain.

More specifically, Onorato said, the tax would discourage people from eating on the fountain’s steps, feeding pigeons, or jumping into the fountain (the system would force people to register with their info when paying the tax).

The tax would be collected through a reservation and QR system, similar to what other European landmarks have recently introduced. The fee would be 2 euros (about $2.25), which Onorato told the TP is “more or less the amount that people toss into the fountain to make a wish.”

Locals wouldn’t have to pay the fee, and those simply passing by the fountain would also be exempt.

More expensive to be a tourist

As destinations across the world grapple with increased ease and interest of travel, more and more are instituting taxes, making it more expensive than ever to be a traveler.

The Trevi Fountain news reflects something similar that Rome did in the summer of 2023 when it required a 5 euros ticket for all visitors to the Pantheon. Those tickets, despite allegations of mismanagement, sold out quickly and caused long lines at the site.

Elsewhere in Italy, Venice installed a day-tripper tax pilot program, which charged day-trippers coming into the city a tax of 5 euros ($5.45) from April through July 2024. In total, Venice collected 2.2 million euros ($2.4 million) from the tax.

  
  

MOST VIEWED

  1. Power Outage in Spain and Portugal Causes Major Travel Disruptions, Including at Madrid Airport
  2. 5 Things I Liked About Norwegian Aqua – and 4 I’m Not Sold On
  3. Testing the Waters with Dori: Do Travel Advisors Actually Dislike Viking?
  4. Beaches Ocho Rios Resort to Close Doors in May 2025
  5. How Pope Francis’ Funeral Will Impact Travel to Rome and Vatican City
  6. Using a Phone on a Cruise Ship Will Cost Thousands: Urban Myth or Reality?


  1. TTC Tour Week Returns with 9 FAM Trips Scheduled for November
  2. Booking on Grandma’s Budget: How Grandparents Are Driving Multi-Gen and Skip-Gen Travel
  3. Travel Advisor Appreciation Month Offers Not to Be Missed
  4. Sandals Has ‘Strong Interest’ in Bringing Beaches to St. Vincent & the Grena
  5. The Best Hotels to Book in Portugal & Spain: Roundup From an ALGV FAM 
  6. Vanessa McGovern Lands at Global Travel Collection
TMR Subscription

Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
The Top 11 Hottest Adventure Tours of 2025 (So Far)
The Top 11 Hottest Adventure Tours of 2025 (So Far)

Top tour operators talk their best-selling products for 2025.

U.S. Issues Travel Alerts for Myanmar & Thailand Following Earthquakes
U.S. Issues Travel Alerts for Myanmar & Thailand Following Earthquakes

On Friday, March 28, a 7.7 magnitude earthquake struck Burma in Myanmar, with tremors felt in neighboring Thailand and China.

Free Roundtrip Airfare from AmaWaterways for Egypt River Cruises
Free Roundtrip Airfare from AmaWaterways for Egypt River Cruises

Your clients can get free air on select 2025 and 2026 cruise and land journeys.

U.S. Secretary of State Promises to Reevaluate Jamaica Travel Warning
U.S. Secretary of State Promises to Reevaluate Jamaica Travel Warning

The U.S. State Department has told Americans to “reconsider” travel to Jamaica since July 2024.

What to Expect from Celestyal’s Middle East Desert Day Cruises
What to Expect from Celestyal’s Middle East Desert Day Cruises

With its first-ever Arabian Gulf season wrapped up, here’s everything your clients need to know about Celestyal’s offering in the region.

Tahiti Tourisme Appoints New CEO
Tahiti Tourisme Appoints New CEO

The new CEO currently serves as the organization’s CMO.

TMR OUTLOOKS & WHITE PAPERS
View All
industry spotlight
https://img.youtube.com/vi/-ZWvUd7_21E/0.jpg
The Hidden Potential of River Cruising with Riverside Luxury Cruises
Advertiser's Voice
We Celebrate YOU
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences