ALG Vacations has launched a business, industry, and lifestyle digital publication with sharable content curated and specifically for travel advisors.
The new interactive catalog/brochure, TravelBlogue, was announced at ALGV’s Ascend conference in September.
TravelBlogue includes resources, news, stories, and tips for travel advisors, making sure advisors are “ready to go with all of the information they need to excel in their careers and in their lives.”
Divided into four sections, this content will encompass all facets of life as a travel agent.
Work: focusing on growth, development, business strategies, planning and project management, industry news, work/life balance, and leadership
Travels: emphasizing destination and supplier highlights, travel styles, tips and hacks, news, and current events
Lifestyle: touching on subjects that pertain to the intersection of the travel life to lifestyle, family activities, cooking, holidays, gift guides and shopping, wellness, and more
Shareablees: consumer-ready, shareable articles that agents can use on their social media, as touch-points or conversation-starters with their customers, and value-added communications that help solidify the travel professional’s standing as an expert
There will also be guest editorials, quizzes, executive Q&As, agent interviews, and sponsored partnership posts as well as feature editorials, listicles, and service stories.
For its launch, topics include important subject matters such as how all-inclusives have changed since COVID-19; how to participate in and bolster your business this Small Business Saturday; CleanComplete™ and safety protocols at top resorts; safe destination spotlights; staff recommendations for excursions in favorite destinations; and others.
“We look forward to launching yet another valuable resource for travel advisors, delivering further on the promise that ALGV gives agents MORE,” said Jacki Marks, executive vice president of trade brands for ALG Vacations. “I hope that this more personal and personalized resource will inform and entertain in a way that helps to support their success in all areas of their lives.”