AMResorts has announced that it is rebranding the Hilton Curaçao under the Dreams Resort & Spas brand.
Overlooking the Piscadera Bay in Willemstad, the capital, the 197-room property will undergo a $15 million renovation before reopening in December 2019 as Dreams Curaçao Resort, Spa & Casino.
Upon reopening, guests will have access to two private beaches, two food and beverage concepts, a luxury spa, state-of-the-art fitness facilities, and a private balcony in each guestroom and suite.
Dreams Curaçao Resort, Spa & Casino will offer the brand's Unlimited-Luxury vacation concept, which covers all on-site dining and service options, including gourmet a la carte dining offerings, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed minibar, daytime activities, and live nighttime entertainment.
AMResorts, under the Apple Leisure Group (ALG) umbrella, currently only operates one resort in Curaçao, as part of its family-friendly Sunscape brand. AMResorts now has a portfolio of 64 resorts, along with another 10,000 rooms currently in development.
The Dutch Caribbean island is working toward increasing its effort to attract North Americans travelers. The Curaçao Tourist Board (CTB) recently reported a 17% increase in 2019 stay-over arrivals to date. Meanwhile, the North American market grew 19% for winter 2019, thanks to the CTB’s strategy to target both emerging and established markets in the U.S. Demand from Florida is up 54%, while demand from Texas and Virginia (two newer markets) is up 33% and 54% respectively.
“Considering ALG moves two out of every 10 U.S. travelers headed to the Caribbean, and the fact that the Curacao Tourism Board has succeeded in attracting more American visitors than ever before, now is the time for owners to invest in the island's all-inclusive market," said Javier Coll, executive vice president and chief strategy officer at ALG.