AmaWaterways Appoints Janet Bava to Chief Marketing Officer

by Kerry Tice
AmaWaterways Appoints Janet Bava to Chief Marketing Officer

Bava brings fifteen years of marketing experience to her new role. Photo: AmaWaterways


AmaWaterways has named former Silversea Cruises executive Janet Bava as its new chief marketing officer. The river cruise line said in a statement that Bava will join its senior leadership team immediately, taking responsibility for “the company’s strategic and tactical marketing areas, with a special focus on working with travel partners to develop a more personalized approach to guest communication and lead generation.” 

Bava brings more than 15 years of marketing experience to her new role. Prior to joining AmaWaterways, she held senior marketing positions at Silversea Cruises, NBCUniversal and Royal Caribbean.

“River cruising continues to be one of the fastest-growing segments in cruising,” said Rudi Schreiner, president and co-owner of AmaWaterways. “Over the last several years, AmaWaterways has experienced tremendous growth, and we’re primed to welcome Janet to our team. Her focus on aligning all areas of our business will be key as we solidify our presence in evolving markets.” 

The move comes as the family-owned river cruise company is experiencing significant growth and expansion, with three new ships coming on line in 2019. The AmaMagna will debut next year with twice the width of traditional European river cruise ships; followed by the new AmaMora, sailing the Rhine; and AmaDouro, which will be a sister ship to the AmaVida and sail the Douro River.

  1
  0
Tip of the Day

“What really worked for me is experiencing the product and letting potential clients know I have been there and seen it. I travel every month to locations I sell and once a year to a new place I have never been.” - Roy Gal, Travel Advisor

Daily Top List

Best Things to Do in Tahiti

1. La Plage de Maui

2. Fautaua Waterfall

3. Papenoo Beach

4. Plage du Taharuu

5. Papeete

Source: USNews

TMR Recommendations
Top Stories
New York City Lawyer Would Rather Be a Travel Advisor
New York City Lawyer Would Rather Be a Travel Advisor

Tammy O’Hara’s love for travel and curating perfect vacations is enticing her to trade in courtrooms for hotel rooms – preferably with an ocean view.

One Advisor’s Long Day’s Journey into Travel
One Advisor’s Long Day’s Journey into Travel

Hear how one travel advisor merged her affinities with travel and service, and created a livelihood that really paid off, both financially and in life satisfaction.

Millennial Agent Takes a Very Traditional Path to Success
Millennial Agent Takes a Very Traditional Path to Success

This is one multimillion-dollar, Millennial-run agency that uses old-fashioned hard work and superior customer service to be a top performer.

Mother’s Day is Doubly Celebrated at This Travel Agency
Mother’s Day is Doubly Celebrated at This Travel Agency

This mother/daughter combo are working together to nurture a top-producing travel agency to the next level.

Outside Magazine Touts Travel Agent Value for Booking Vacations
Outside Magazine Touts Travel Agent Value for Booking Vacations

The iconic outdoor magazine writes that travelers are ‘once again turning to these specialists to help plow through TripAdvisor detritus.’

Travel Advisors Cope with Cuba Uncertainty
Travel Advisors Cope with Cuba Uncertainty

The Trump administration ‘expects to issue new regulatory amendments’ regarding travel to Cuba — leaving travel advisors to come up with strategies on their own.

News Briefs
TMR Report Cards & Outlooks