AmaWaterways has launched a new initiative for travel advisors, called “Webinar Wednesdays,” a series of live webinars hosted by company executives and industry experts.
“The Webinar Wednesdays are designed to provide advisors with essential knowledge and expertise to succeed in today’s fast-paced business world, as well as to maintain an important personal link between our top executives and our valued travel partners,” Gary Murphy, senior vice president, sales and co-owner, at AmaWaterways, said in a statement.
Each 30-minute, monthly episode will provide an in-depth understanding of AmaWaterways’ itineraries and ships, and provide effective tools to develop loyal repeat clients, as well as tips on attracting new-to-river-cruise luxury clients.
This year, AmaWaterways debuted three new ships to its fleet, increasing its number to 23, including the AmaMagna sailing on the Danube, AmaMora on the Rhine, and AmaDouro on the Douro River in Portugal. Up to 20 shore excursions are offered on each seven-night cruise, in addition to continued innovations in wellness, active cruising, and culinary choices.
The next Webinar Wednesdays session will be held next week, on Aug. 21 at 1:30 pm EDT. During “Secrets to Selling Groups with AmaWaterways,” Gary Murphy, the company’s senior vice president, sales and co-owner, will cover group policies and how to best gain new lucrative group business, from affinity groups to family reunions.
Other scheduled Webinar Wednesdays episodes include:
- Sept. 4, 2019: “Growing Your River Cruise Sales Using Social Media” with Janet Bava, chief marketing officer.
- Oct. 2, 2019: “What's New For 2020” with Alex Pinelo, vice president, sales.
- Nov. 6, 2019: “Tips for Mastering the Online Booking System” with Bronwyn McKindley, vice president, reservations.
The inaugural event, which took place July 31, was led by AmaWaterways Co-Founders Rudi Schreiner and Kristin Karst, and gave participants a glimpse of the new Magna on the Danube itinerary, which was specially curated by Schreiner himself.
Since the number of participants for each webinar is limited, AmaWaterways recommends that travel advisors pre-register.
Advisors who are unable to participate in the live events with the interactive Q&A sessions can view the recorded versions in the Webinar Library after registering at the company’s travel advisor portal. Also accessible via the portal is the new AmaAcademy Course 1, offering graduates incentives and reduced fam rates.