Carnival Cruise Line Launches ‘Why Use a Travel Advisor’ Consumer Program

by Daniel McCarthy
Carnival Cruise Line Launches ‘Why Use a Travel Advisor’ Consumer Program

WUATA, or Why Use a Travel Advisor, will offer consumers the opportunity to upgrade their sailings or win a free Carnival cruise. Photo: CCL.


Carnival Cruise Line is launching a brand new, yearlong initiative called “Why Use a Travel Advisor” (WUATA, pronounced What-A) that it says will help travel advisors attract new clients and reinforce their relationships with existing clients.

The heart of the program is four special parties, called WUATA Parties, set in four different U.S. cities: Orlando (May 8), Minnesota (July 24), New York (Sept. 8), and Los Angeles (Oct. 29). Each party, hosted by Carnival’s Senior Vice President of Sales and Trade Marketing Adolfo Perez and Carnival BDMs, will give travel advisors the opportunity to attend with a current client and another person who is not yet a client.

The parties will celebrate advisors, but at the same time, allow Carnival to “get the message out to consumers about how important travel advisors are to them,” Perez told Travel Market Report. “We get the opportunity to celebrate the advisor and show their value and how anyone can use a travel advisor.”

About 200 or so people will attend each event (Carnival is offering sign-ups on GoCCL.com now) and all participating consumers will receive a complimentary, three-category stateroom upgrade on select sailings — helping advisors in the selling process with their clients and not-yet-clients. Consumers will also hear stories from Carnival Diamond guests and their personal advisors, gaining real insight into just how much an advisor can do. 

Both the America Society of Travel Advisors (ASTA) and Cruise Lines International Association (CLIA) have sponsored the events, and representatives will be on hand. Drawings will be held during the parties for gifts from both ASTA and CLIA, as well as other gifts including a trip to CruiseWorld in November.

Carnival is also giving away a cruise to one consumer at each party — and the brand will pay the advisor who takes the consumer to the party a commission on the booking.

Why Use a Travel Advisor CCL Carnival
Perez speaking to advisors at one of 2017's Agentpalooza stops. Photo: CCL. 

Outside of the parties, Carnival is developing a website, www.WUATAWord.com, where advisors and clients can submit a single word describing why using a travel advisor is the best way to book a cruise. A digital word cloud will be created, which will be displayed on GoCCL.com and at each of the WUATA parties.

Over the past two years, Carnival has focused its outreach to the trade through special, multi-city events. Perez and his team launched Agentpalooza, “a rock tour where travel agents are the star,” in 2017, giving several thousand advisors the opportunity to meet the Carnival team.

Now, with WUATA Parties, Carnival is promoting the use of advisors to consumers. “I think this is the first time a trade has actually brought in consumers for an event,” Perez said.

“We have advisors that book one cabin a year and those that book thousands a year. No one is more important than the other,” he said.

  4
  0
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success.

Jenn Lee, VP of Sales and Marketing, Travel Planners International

 

Daily Top List

Best Hotels in Toronto

1. The Ritz-Carlton, Toronto

2. Four Seasons Hotel Toronto

3. Hazelton Hotel Toronto

4. Shangri-La Hotel, Toronto

5. The St. Regis Toronto

Source: US News

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=d5d8ca5d-8a8b-e911-be17-782bcb66a2f2)

7 Common Travel Crises and How to Conquer Them

As long as people travel, there will be dilemmas that pop up now and again. Here's how travel advisors can deal with them.

TMR Recommendations
Top Stories
How to Sell Royal Caribbean’s Perfect Day at CocoCay
How to Sell Royal Caribbean’s Perfect Day at CocoCay

The only way to improve the Perfect Day is to offer more of it — and talks already are in the works, Royal's Vicki Freed said.

Norwegian Cruise Line Homeports in Amsterdam for First Time
Norwegian Cruise Line Homeports in Amsterdam for First Time

The European debut of the Norwegian Pearl will cruise the North and Baltic Seas until the end of June, before repositioning to Rome for a season of Mediterranean voyages.

Virgin Voyages Changes Inaugural Itineraries in Response to New Cuba Restrictions
Virgin Voyages Changes Inaugural Itineraries in Response to New Cuba Restrictions

Virgin's first ship, Scarlet Lady, was set to be the largest and newest ship to ever sail into Havana Harbour. 

Disney Cruise Line Releases Festive Halloween and Holiday Sailings
Disney Cruise Line Releases Festive Halloween and Holiday Sailings

The cruises promise to delight guests, like only Disney can, with holiday-themed entertainment and décor — departing from New York, California, Texas and Florida.

AmaWaterways’ Newest Ship AmaMora Debuts on Rhine
AmaWaterways’ Newest Ship AmaMora Debuts on Rhine

The vessel kicked off its first season from Amsterdam on June 3 and is sailing seven-night itineraries on the Rhine.

Cruise Lines Adjust Schedules in Wake of Cuba Ban
Cruise Lines Adjust Schedules in Wake of Cuba Ban

Carnival Cruise Line, Norwegian, Royal Caribbean, and more are adjusting sailings scheduled to call on Cuba this week.

News Briefs
TMR Report Cards & Outlooks