GBTA Offers Training On Planning Corporate Meetings
by Jessica Montevago /
Travel agents looking to broaden their knowledge of how to plan corporate meetings can enroll in the new Global Business Travel Association training course.
Corporate Meetings Program and Design: It’s About TIME is comprised of five 90-minute modules that provide the principles and tools needed for a successful corporate meetings program. The course is led by Anthem Inc. director of travel and events Cindy Heston, who oversees a team responsible for the travel and event needs of more than 50,000 Anthem associates.
Lessons include the following:
- Module 1: Stakeholder Identification, April 26
- Module 2: Building a Business Case, May 3
- Module 3: Architect Your Meeting Program, May 10
- Module 4: Procurement and Travel Synergies, May 17
- Module 5: Technology and Data Visualization, May 24
After completing all five modules and passing a 10-question quiz after each, agents will earn a Certificate of Achievement. Additionally, certified Global Travel Professionals will receive two GTP recertification credits per module.
Register for all five modules and receive a 10% discount. The five-module package starts at $250 for members and $725 for non-members, or each module can be registered separately at $55 for members and $160 for non-members.
