JetBlue on Thursday announced it would add 24 new routes later this year in markets that it expects leisure travel demand to increase, pushing its focus towards cities and markets where it expects the market to grow over the coming months.
The new flights, on sale now, will be added in November and December and include 16 new routes total from some of its focus cities including Newark (seven new routes from Newark including flights to the Caribbean, Mexico, and more), Los Angeles (new flights to Cancun and West Palm Beach), and Raleigh-Durham (new flights to Cancun, Fort Myers, Montego Bay, and San Juan).
It also includes expanded Mint service in Newark, one of JetBlue’s biggest hubs, and Los Angeles.
“This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking partners,” JetBlue’s head of revenue and planning Scott Laurence said in a statement announcing the news.
“The latest series of new routes—even in the current environment—advances our revised network strategy, returns more aircraft to the skies and doubles down on our ability to generate more cash sooner.”
The news means that JetBlue will reintroduced some of its fleet that has been parked since COVID-19 first caused a drastic drop in consumer demand for air travel. JetBlue said it will remain flexible, so if consumer demand doesn’t return, it may cut back on the additional routes.
JetBlue on Thursday also said that its no change fee policy is not permanent. Right now, JetBlue has it flexible travel policy extended through Feb 28, 2021, allowing changes to be made without fee.