Ken Muskat, the former executive vice president of MSC Cruises who most recently served as CEO of Royal Caribbean’s SkySea Cruise Line, is rejoining MSC as EVP Chief Operating Officer for U.S., the cruise line announced on Tuesday.
Muskat will officially rejoin MSC on Feb. 4. In his new role, he’ll manage all travel trade-facing functions along with hotel operations, contact center, revenue management, marketing, and communications.
In a statement, MSC CEO Gianni Onorato said that with Muskat’s return, MSC is “we are looking to take our commitment especially to our travel agent partners to the next level.”
“This has specifically been designed to ensure that all key levers of our U.S. product are in the hands of the manager responsible for delivering against the MSC Cruises brand promise and experience within the context of the U.S. marketplace.”
With the hiring, MSC is bringing its Ocean Cay MSC Marine Reserve project, which is set to debut in November, and its new dedicated cruise terminal at PortMiami under the leadership of its team in Ft. Lauderdale, Fla.
“North America is quickly becoming our most important source market, thanks to the investment made in new hardware as well as infrastructure to meet growth in demand for our product by guests from across the U.S. and the overall region,” Onorato said.