Why is having a niche so important for success as a travel advisor and travel agency owner?
For one, it is impossible to be everything to everyone. But there are other reasons so many successful travel agents have decided to brand themselves with one certain specialty.
Michael Consoli, Cruise Planners Franchise Owner from Michael Consoli & Associates, specializes in all cruises as a travel advisor, with an especially keen eye on river & luxury travel. Consoli joined TMR to talk about Niches during MasterAdvisor Episode 50, sponsored by Cruise Planners.