New ASTA Campaign Connects with Local Media for California IC Battle

by Jessica Montevago
New ASTA Campaign Connects with Local Media for California IC Battle

The proposed bill now moves to the California Senate. Photo: Shutterstock


As a bill that threatens California independent contractors (ICs) makes its way through the state senate, the American Society of Travel Advisors (ASTA) is upping its advocacy portal.

California Assembly Bill (AB) 5 passed the state Senate’s Labor, Public Employment and Retirement Committee 4-1 last week and is moving towards a full member vote this September. If it's enacted without an exemption for travel advisors, ICs in California and across the country will no longer have the option of rendering their services as independent business owners to the agencies that currently engage them.

As a part of ASTA's overall grassroots effort, the advocacy group is engaging local media to "help drive home the importance of securing an amendment to preserve the independent advisor model."

The Letter to the Editor campaign will send letters to news outlets about amending the legislation and protecting California small businesses on behalf of members, automatically connecting travel advisors with their local newspaper.

“It is critical that this legislation be amended to protect the independent advisor model that has existed in our industry for decades and provides opportunities for thousands of small business owners,” ASTA writes on its advocacy page.

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