Norwegian Cruise Line Names New Chief Sales Officer

by Daniel McCarthy
Norwegian Cruise Line Names New Chief Sales Officer

Katina Athanasiou will now manage all third-party booking channels, including NCL’s travel advisors, for Norwegian Cruise Line. 

Norwegian Cruise Line (NCL) this week announced that it has appointed Katina Athanasiou, most recently NCL’s senior vice president of MICE sales, as its new chief sales officer. 

In her new role, Athanasiou will report directly to NCL President and CEO Andy Stuart, and she will work with NCL’s Senior Vice President of Sales and Trade Partnerships Camille Olivere.

“It is a privilege to lead this powerful sales team. I am thrilled to work alongside our travel advisors and support everything our Partners First philosophy embodies,” Athanasiou said in a statement.

Athanasiou has been with Norwegian brands since 2014, including working as the global vice president of the MICE market for Regent Seven Seas Cruises, Oceania, and NCL. Before that, she spent time as a charter sales representative for Royal Caribbean International.

Athanasiou will join an NCL team one year away from celebrating the tenth anniversary of its Partner’s First, a travel agent centric program, and just ahead of the launch of Norwegian Encore later this year.

“It is more important now than ever that we enhance our efforts and have a laser focus on driving results,” said Stuart. “As such, we are making the most of the exceptional talent we have across the organization. We are very excited that Katina will lead this already exceptional team in delivering truly meaningful results.”

TMR Recommendations
Top Stories
Taking a Vacation is Good for Your Health, Study Says

According to new research, a person can reduce their metabolic symptoms – and therefore their risk of cardiovascular disease – by going on vacation.

Perseverance Has This Introverted Super Agent Still Pursuing Her Dreams

Jami Ellison has found a way to overcome many challenges, including being an introvert, to keep her 7-year-old travel agency moving forward.

Improving Your Vision: Toronto Raptors, Deviled Details and Travel Advisors

Here are actionable ideas to establish a vision for your agency business, and the practical steps that will help you bring it to fruition.

How One Advisor Turned an Accent into an Asset

Marie Rosenbaum came to America as an exchange student when she was 17. Today, she is building her year-old travel business selling Club Med to European customers in the middle of the night.

Air Canada Bolsters its Global Sales Team

The airline made several new appointments to help further expand and refine its global sales strategy.

News Briefs
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

Tips for Reaching $1 Million in Sales

1. Be consistent in your marketing.

2. Create systems and follow them.

3. Use your consortium’s marketing services.

4. Listen for personal details and use them.

5. Leverage your CRM.

Source: TMR

TMR Outlooks
Advertiser's Voice
AmaWaterways - Christmas Markets