After announcing its plans to eliminate all single-use plastic bottles on its ships last year, Norwegian Cruise Line has officially become the first major cruise company to do so.
Norwegian announced today that it is officially sailing without any single-use plastic water bottles across its 17-ship fleet. Instead, the cruise is providing all of its guests with bottles from JUST, a company founded by Jaden Smith that manufactures bottles made of 82% renewable materials.
“This is a very special and very proud moment for us,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line. “While this is just the beginning of what we and others can do, we are incredibly committed to our Sail & Sustain program and believe wholeheartedly in the importance of preserving our natural resources. We will continue to strive towards making environmentally conscious decisions to benefit our earth.”
One of those plans is Norwegian’s plan to work toward eliminating all plastic shampoo and conditioner bottles later in 2020.
All the moves are part of NCL’s Sail & Sustain Environmental Program, which the line says will see it minimize its waste to landfills, reduce its CO2 emissions rate, and invest in new, emerging technologies that will help cut down on its environmental footprint.