Playa Hotels & Resorts Promotes Kevin Froemming

by Jessica Montevago
Playa Hotels & Resorts Promotes Kevin Froemming

Kevin Froemming was promoted to executive vice president and chief commercial officer.


All-inclusive operator Playa Hotels & Resorts has promoted Kevin Froemming to the expanded role of executive vice president and chief commercial officer.

In the newly created position, Froemming will oversee Playa’s commercial strategy and initiatives throughout revenue and distribution, global sales and marketing, e-commerce, as well as brand performance and deliverability.

Froemming has previously served as the president of Unique Vacations, the sales and marketing arm of Sandals & Beaches Resorts, and chief operating officer of the Mark Travel Corporation.

Since joining Playa in 2019 as executive vice president and chief marketing officer, Froemming was responsible for jointly launching the Hyatt Zilara and Hyatt Ziva brands in 2014, the creation of the Panama Jack Resorts brand in 2017, and the recent launch of Hilton all-inclusive resorts.

In a previous conversation with Travel Market Report, Froemming said these partnerships can help travel advisors yield higher conversion rates. “The all-inclusive market can be very lucrative for agents, but there are only so many hours in a day. By recommending well-established brands, agents can sell more efficiently. Sometimes names don't mean anything. But consumers know Hilton, Hyatt & Panama Jack. So, it's easier for agents to sell us based on the brand recognition.”

Playa Hotels & Resorts has steadily grown its portfolio to include 20 resorts across Mexico, the Dominican Republic, and Jamaica under the Hyatt Ziva, Panama Jack Resorts, Dreams, Sanctuary, Hyatt Zilara, THE Royal, and Secrets brands, along with a new partnership with Hilton for 10 all-inclusive properties.

  0
  0
TMR Recommendations
Top Stories
Royal Caribbean’s Richard Fain On Election-Year Travel and the Value of the Agent Channel

Hear what Fain thinks about the economy, the Bahamas, investing in short cruises, and Perfect Days.

MSC Cruises Taps Michael Ungerer to Lead New Luxury Brand

Former president of AIDA Cruises and the former CEO of shared services for Carnival Corp., Ungerer has been tasked with leading the brand into the luxury cruise market.

Travel Advisor Takes on UN’s Global Goals for Sustainable Development

This inspiring travel advisor encourages her peers to join the charge to transform our world and the ‘legacy we will leave our children, grandchildren, and great grandchildren.’

Norwegian Cruise Line Names Kelly Clarkson Godmother to its Newest Ship

The cruise line’s President and CEO Andy Stuart presented the honor to the Grammy Award-winning artist live on-air during “The Kelly Clarkson Show.”

Canadian Travel Agents Raise Money to Provide Clean Water for the Bahamas

Just $50 provides a family of five with clean water for up to six months using kits that turn dirty water into drinking water. This group aims to raise $10,000 to help those in need.

News Briefs
Tip of the Day

"Bringing companies, consumers and communities together is our best chance to protect destinations and ecosystems for future generations.” - Prince Harry, Creator of Travalyst

Daily Top List

The Best Times to Post on Instagram

1. Monday: 6am, 10am, 10pm

2. Tuesday: 2am, 4am, 9am

3. Wednesday: 7am, 8am, 11pm

4. Thursday: 9am, 12pm, 7pm

5. Friday: 5am, 1pm, 3pm

Source: Later.com

TMR Outlooks
Advertiser's Voice
Advertiser's Voice: USTOA's Recalculating with Harrison Greenbaum – Episode 2 (Dining in Mexico City)