Small Luxury Hotels Joins Hyatt’s Loyalty Program

by Jessica Montevago
Small Luxury Hotels Joins Hyatt’s Loyalty Program

World of Hyatt members to earn and redeem benefits across a wider selection of hotels, including the Villa Spalletti. Photo: SLH

Hyatt Hotels Corporation announced a new loyalty alliance with Small Luxury Hotels of the World (SLH), a collection of more than 500 independent luxury hotels.

The agreement will allow World of Hyatt members to earn and redeem benefits across a wider selection of hotels. The launch is targeted for the end of this year.

“For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt program’s more than 10 million members,” Filip Boyen, chief executive officer, Small Luxury Hotels of the World, said in a statement.

During a conference call with investors to discuss second quarter earnings for Hyatt, Mark Hoplamazian, Hyatt’s president and CEO, noted that more than 87 percent of SLH properties are in destinations where there are no Hyatt Hotels today.

“Our respective footprints are complementary with very little overlap, and this will greatly expand our collective offerings to loyal guests from both companies,” Hoplamazian said. “The Lefay Resort & Spa Lago di Garda in Italy, with its deep dedication to well-being; or the magnificent Villa Spalletti, a beautiful villa hotel just minutes from the Trevi Fountain in Europe; or the Nobu Hotel in Marbella, which brings contemporary luxury to the Golden Mile in Southern Spain — all of these are markets in which we have no Hyatt-branded hotels at this time.”

Hoplamazian went on to say that Hyatt believes the exclusive alliance will not only enhance the value to existing World of Hyatt members, but will also attract new members over time.

Could not load file or assembly 'System.Net.Http.Primitives, Version=, Culture=neutral, PublicKeyToken=b03f5f7f11d50a3a' or one of its dependencies. The located assembly's manifest definition does not match the assembly reference. (Exception from HRESULT: 0x80131040)

The World’s Best Events to Build Trips Around

All travel advisors can benefit from adding events to their trip-planning services, further expanding their ability to help their clients have unforgettable travel experiences - the kind that they’ll tell their grandkids about some day.

TMR Recommendations
Top Stories
ALG Emerges from Mark Travel Merger, Stronger for the Lessons Learned

Winding up 17 months of an integration with Mark Travel, Apple Leisure Group talks about lessons learned.

Navigating Overtourism with The Travel Corporation

The global brand is taking bold steps around the world to create a lasting, positive impact on the destinations we visit, and to spread the word by educating agents and their clients.

Collette Introduces 22 New Tours for 2020

The company is focusing on expansion of its small group Explorations series to places like Spain, Portugal, the Baltics, and Patagonia.

Avanti Destinations Expands into New Regions

The provider of custom-designed independent packages is growing its destinations and itineraries in 2019 and 2020.

New Apple CEO and D.R.’s Minister of Tourism Address Advisors at ALG’s First Ascend Summit

Dominican Republic official assures advisors that the country is as safe as ever and asks for their support in educating the public.

Hotel Executives on Headwinds Caused by Media Coverage of Dominican Republic

Industry leaders talk about what the travel industry needs to do to change the negative narrative that has been created around the Caribbean country.

News Briefs
Tip of the Day

"Most people do want to experience new things. There is a small percentage, maybe 10%-15%, who always want to do the same thing: Either return to the same all-inclusive or take the same cruise line to the same Caribbean islands."

Stephanie Goldberg-Glazer

Live Well, Travel Often

Daily Top List

Five Rugby World Cup 2019 Host Cities

  1. Sapporo
  2. Kamaishi, Iwate Pref. 
  3. Kumagaya, Saitama Preg. 
  4. Tokyo 
  5. Yokohama, Kanagawa Pref.

Source: JapanTimes

TMR Outlooks
Advertiser's Voice
Advertiser's Voice: USTOA's Recalculating with Harrison Greenbaum – Episode 2 (Dining in Mexico City)