Terry Dale Signs on for Three More Years as USTOA President

by Jessica Montevago
Terry Dale Signs on for Three More Years as USTOA President

Terry Dale (middle) began as USTOA president in 2011.


Terry Dale has signed a three-year contract extending his role as president and CEO of the United States Tour Operators Association (USTOA) through 2021, the organization announced Tuesday.

Dale began as president in 2011, and assumed the role of chief executive officer the following year.

During his tenure, Dale has sought to raise awareness of the association and promote the experiences offered by its active tour operator members through digital campaigns and a marketing partnership with USA Today, which included a series of articles, videos and photos showcasing four destinations and four tour operators. USTOA also teamed with Afar magazine, working with ambassadors and bloggers to produce content after viewing members’ itineraries.

In addition, Dale increased USTOA’s role in industry advocacy with the annual USTOA Congressional Caucus, including lobbying on behalf of opening up travel to Cuba.

USTOA also has an ongoing travel agent training program designed to strengthen relationships and grow awareness of the benefits of using a member tour operator. USTOA’s agent training program now has more than 2,000 graduates; as well as a quarterly newsletter and incentives like Travel Together Month, a promotion that offers agents booking bonuses, higher commissions and exclusive savings.

The news comes as USTOA gears up for its Annual Conference & Marketplace, to be held on Nov. 26-30 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona. The conference is open to delegates from active member and associate member companies of USTOA.

  1
  0
Tip of the Day
The professional travel advisor’s job is to equip the traveler with the necessary information to enable a good decision that will reflect that person’s own risk tolerance.
 
Paul Ruden
Daily Top List

Top Trending Destinations for 2019

1. Italy

2. Paris, France

3. Iceland

4. Bahamas

5. Ireland

Source: T + L

 

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c9c49e9-0e02-e911-b9b4-782bcb667b27

Why Travel Makes the Perfect Holiday Gift

Travel advisors are seizing the opportunity to encourage clients to give the gift that can be enjoyed any time of the year.

TMR Recommendations
Top Stories
Tourism Cares Recognizes Travel Industry Players for Positive Social Impact
Tourism Cares Recognizes Travel Industry Players for Positive Social Impact

Awards were presented to those individuals who are making a difference in destinations that the tourism industry relies on.

Passport Online Executive Marilyn Macallair to Retire
Passport Online Executive Marilyn Macallair to Retire

The industry veteran will remain a consultant for the next six months as the company transitions to a new leadership team.

Ringing in New Customers: Travel Agents Share Growth Strategies for 2019
Ringing in New Customers: Travel Agents Share Growth Strategies for 2019

Travel advisors talk about their ideas for attracting new customers in 2019. All in all, the goal is to make new friends, but keep the old. 

Travel Leaders Group Names J.D. O’Hara President
Travel Leaders Group Names J.D. O’Hara President

Industry veteran will oversee each distinct division of the Travel Leaders Group, including Nexion, ProTravel International, Travel Leaders Network, Tzell, and more.

AmaWaterways Appoints Janet Bava to Chief Marketing Officer
AmaWaterways Appoints Janet Bava to Chief Marketing Officer

The former Silversea Cruises executive will join the river cruise marketing team, effective immediately.

House Calls Are Trending, Travel Agents Say
House Calls Are Trending, Travel Agents Say

With more travel advisors working from home, going to the client’s home is a natural and successful next step, especially in the luxury and destination-wedding markets.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck