U.S. Virgin Islands Launches New Marketing Campaign as Recovery Continues

by Jessica Montevago

The U.S. Virgin Islands Department of Tourism has developed a 150-day marketing plan, in response to its ongoing recovery following two Category 5 hurricanes last September.

"This new plan has been developed to establish priorities and a road map of activities we will pursue as our destination recovers," Commissioner of Tourism Beverly Nicholson-Doty stated, adding that they will share regular process updates with travel advisors as they are available.

As of December, 70 percent of hotels and rooms are not operational. Several properties are undergoing extensive renovations, including Caravelle Hotel, the King Christian and Company House Hotel. Meanwhile, cruise ship traffic is approaching pre-storm levels in St. Thomas  with nearly 50 port of calls in January. St. Croix welcomed 12 port of calls this month. Most restaurants, attractions, and shops have reopened for cruise passengers.

Additionally, voluntourism opportunities are being launched across the Territory and a detailed plan for which will be unveiled during the first quarter of 2018.

Digital marketing efforts will focus on social media, highlighting segments such as cruise, shopping, dining, watersports, beaches, romance, culture, available accommodations and yachting. They will also share Virgin Islanders' stories of resilience with the hashtag #USVIStillNice.

  0
  0
TMR Recommendations
Top Stories
Perillo Travel Launching Updated App for VR Experiences

The 360-degree virtual experiences of destinations and attractions are meant to help travel advisors close more sales.

Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020

A sweeping 48-day voyage in the Arctic combines all of the tour operator's luxury offerings and spans five Arctic regions.

Tour Operators Scramble After U.S. Ends People to People Travel to Cuba

While the new regulations will put an end to many businesses, some tour operators will continue to offer programs that are compliant with new regulations

Perillo’s Learning Journeys Take Off

The iconic tour operator’s special interest product, which targets travelers’ interests rather than destinations, is catching on with younger consumers.

Former Travel Bound BDM Named Avanti’s Southwest Regional Sales Director

New sales director was also a travel agent, and she will give more focused attention and service to advisors selling the brand.

G Adventures New Family Tours Target the Gap in the Family Market

The brand set out to make the tours affordable and accessible, and to take family members of all ages to iconic destinations together.

News Briefs
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

The Most Popular Attractions in Philadelphia

1. Reading Terminal Market

2. SugarHouse Casino

3. Independence Visitor Center

4. The Liberty Bell Center

5. Peddler’s Village

Source: VisitPhilly

TMR Outlooks
Advertiser's Voice
AmaWaterways - Christmas Markets