Windstar Cruises today is launching Club 180, a three-tiered travel advisor recognition program designed to reward its top-producing agencies.
The program will allow advisors to offer clients extra benefits like free WiFi and shipboard credits depending on the level their agency reaches in the program. The three levels are Platinum (the top 10 agencies), Gold (top 11 through 20), and Silver (agencies ranked 21 and higher), with rankings based off of 2018 sales production. New members will be added in December 2019.
Depending on the level reached, agencies will also get other benefits, including additional marketing and sales support that includes advanced notice of Windstar’s promotions and product announcements. There are also benefits for advisors sailing on Windstar themselves, including WiFi and free laundry service.
“Club 180 recognizes domestic North America travel sellers – not consortium,” explains Windstar’s Vice President of Sales Steve Simao, CTC.
According to Simao, select agencies who are not qualified in the tiers may be included in the program based on their history with Windstar.