Silversea Replaces Massimo Brancaleoni as Head of Global Sales

Silversea Cruises has appointed Barbara Biffi as its new senior vice president of global sales, taking over from Massimo Brancaleoni, who has left to pursue other opportunities. She will relocate to Miami but will be in charge of all global sales strategies across all channels.

“I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” said Bert Hernandez, president of Silversea Cruises. “Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community.”

Biffi first joined Silversea in 2007 as vice president, strategic marketing, spearheading the brand’s marketing strategy for the launch of its expedition product in 2008. Following spells at various luxury travel companies from 2009, Biffi returned to Silversea in 2017 as vice president, brand.

The departing Brancaleoni joined Silversea as senior vice president of global sales in January 2023. He was based in Monaco.