Hilton Launches Updated Luxury Travel Advisor Program

Hilton has a newly updated preferred partner program for luxury travel advisors, Hilton for Luxury. 

Previously called Impresario, Hilton for Luxury is invitation-only, offering benefits to select top advisors who book a large number of stays at the company’s luxury-brand hotels: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton. 

“As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” said Frank Passanante, senior vice president and global head of sales at Hilton. “Through this program, both advisors and their clients can benefit from Hilton’s industry-leading offerings to enhance the luxury travel experience.”   

The new-and-improved travel advisor program, hosted on a private website, gives top-producing travel advisors direct contact with on-site hotel team members and access to exclusive perks for their clients. 

Notably, the program includes a dedicated Hilton for Luxury Concierge Desk. This is a feature that Hilton says its travel agent partners noted would be “a game changer when servicing their clients.” Each hotel now has a team of Hilton for Luxury Ambassadors to assist with bookings and benefits. 

Through the program, advisors can score the best available rates, double Hilton Honors Points, complimentary breakfast for up to two guests, hotel credit per stay, next-category upgrades and early check-in or late check-out based on availability.   

To learn more and check eligibility for the program, travel advisors can contact Hilton’s Luxury Transient Sales Team at LuxurySales@Hilton.com.