List

– Lists are a good way of separating the accounts you follow from each in order to get the specific

content you want. For instance, if you just want to see travel agent-related content in your Twitter feed,

then you’d have to create a “List” with users who only Tweet about travel agent-related topics. Clicking

on that list on the tab in your profile will show only tweets from those users.

Timeline

– Timeline is the Facebook term for your profile feed. It is where other users see what you

have posted.

Tweet

– A “Tweet” is Twitter-talk for a post or message.

Five Most Popular Social Media Platforms for Travel Advisors

Facebook

– Facebook is a free social media platform that was founded in 2004. Available for both

desktop and mobile use, Facebook connects people with friends, family, and businesses. It allows

users to post, share, and engage with a wide range of content, such as photos, videos, and status

updates. More recently, Facebook has added a “Go Live” feature enabling users to stream live content

directly from their devices to their profile or page, allowing their audience to tune in and watch in real

time. The platform currently boasts about 1.5 billion active users worldwide.

Instagram

– Instagram is a photo-sharing application, owned by Facebook. It lets users take photos or

videos; edit and apply filters to their content; and share their content instantly to their followers and

certain geotagged networks, depending on the user’s privacy settings, as well as other social networks

like Facebook, Flickr, Twitter, and Foursquare. The app is primarily designed for mobile social sharing,

and has gained more than 300 million users around the globe.

LinkedIn

– LinkedIn is primarily a business-oriented social networking site with over 380 million

members worldwide. Since its launch in 2003, the interface has mainly been used for professional

networking by individuals and companies. It also provides a feed of articles and other content that is

relevant for and determined by its users.

Pinterest

– Pinterest is a photo-sharing network that allows users to upload, save, and categorize

different “Pins” through unique collections called “Boards.” More often than not, users structure each

of their boards by theme, such as Food & Drink, Men’s Luxury Fashion, Fitness, etc. Pinterest users are

free to “Pin” and “Re-Pin” any content that they like.

Twitter

– Twitter is a social network that allows its users to “Tweet,” or share updates (within a

280-character limit) with their followers. Users can “Favorite” and “Retweet” the posts of other

users or pages. They can also engage in conversations with others using “Mentions,” “Replies,” and

“Hashtags” to help categorize their content.

SOCIAL MEDIA GLOSSARY

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