IATAN CLIA ASTA ACTA TRADE ASSOCIATION AFFILIATION, U.S. AGENCIES 76% 62% 42% 1% 18 | CHART 9 AFFILIATIONS MATTER In terms of the distribution of trade association memberships, the national-level associations ASTA and ACTA continued to ﬁnd favor with advisors; 42% of the American advisors were members of ASTA, while 60% of the Canadian advisors were afﬁliated with ACTA. Most of the advisors were associated with multiple trade bodies. For instance, 62% of the American advisors and 43% of the Canadian advisors are members of Cruise Lines International Association (CLIA), 76% of the American respondents were a part of the International Association of Travel Agents Network (IATAN) and 89% of the Canadian respondents were afﬁliated with International Air Transport Association (IATA).