LETTER FROM THE EDITOR Dear Travel Advisor, You have come a long way since February 2020. In the past 20 months since the onset of the pandemic, the travel industry’s most important group of partners, the travel advisors, have been knocked down and built up again. Now, as the calendar moves toward 2022, the industry’s survivors, the ones who have made it through, are set to be the real winners. Travel demand is back and is only growing. Announcements of borders reopening, cruise ships restarting, and airlines increasing capacity are filling up your inbox. It is time for the industry to start setting records yet again. To truly understand the growth of the travel trade over this next boom period, we first need to get a sense of where the North American travel agency distribution channels stand now, so you, and your peers in the industry can see where you fit, and where there is room to grow. That is why we are proud to announce the second edition of our Distribution Outlook on the Travel Agency Channel, a report about you and your role within the industry. As your media voice, TMR is happy to have undertaken this research to show you, and your partners, just how valuable you are to the industry’s survival during COVID, and blossoming now. Do affiliations matter? Who are the most common clients? What do advisors need now to understand the landscape? How can suppliers better communicate and understand their partners? It is those questions that we want to answer for you, so the next time you are examining your business plan or talking with your supplier partners, you will know exactly where to look. We truly do hope this information serves that purpose for you and the team here cannot thank you enough for your continued support. We work every day in hopes of returning that favor tenfold. Sincerely, Dan McCarthy Editor