The Ritz-Carlton Yacht Collection Tells Travelers It’s “Unlike the Rest”

On the heels of its best-ever WAVE season, The Ritz-Carlton Yacht Collection has unveiled its newest global brand campaign, “Unlike the Rest,” which it says celebrates the transformative power of travel while also showcasing The Ritz-Carlton’s “standard of unparalleled hospitality and bespoke offerings.”

“At the heart of The Ritz-Carlton Yacht Collection is a vision to create truly extraordinary experiences that evoke wonder and enrich the traveler’s journey,” said Ernesto Fara, president and CFO of The Ritz-Carlton Yacht Collection. “‘Unlike the Rest’ embodies this philosophy, where discovery, connection, and personalization converge to create unforgettable moments that linger long after the voyage ends.”

He goes on to add that the campaign captures the deeply personal and inspirational nature of travel.

“‘Unlike the Rest’ illustrates the brand’s commitment to curating voyages that inspire curiosity, foster genuine connections, and unlock life’s most meaningful moments,” The Ritz-Carlton Yacht Collection said in its campaign reveal.

“With cinematic visuals and a lyrical narrative, the campaign portrays exquisite moments that define life aboard The Ritz-Carlton Yacht Collection… By highlighting the emotional and experiential dimensions of travel, the campaign resonates with modern luxury explorers who seek not just a voyage, but a deeper connection to the world and themselves.”

“Our guests approach travel as a quest for discovery and authentic connection – seeking to explore the world’s most captivating destinations in a unique way while embracing transformative experiences that awaken the spirit and inspire wonder,” said Gaby Aiguesvives, chief marketing officer of The Ritz-Carlton Yacht Collection.

The Ritz-Carlton Yacht Collection’s fleet comprises the Evrima, which launched in 2022, and the Ilma, which launched in 2024. It’s third ship, Luminara, launches this coming July.