Some fear it for its potential to replace them. Some are annoyed because it provides consumers with incomplete information. Others love Google for all of its cool tools.
With a mix of tools, talent and tenacity, co-owner Cathi Banks and her agents are becoming travel celebrities, while the agency is growing its sales.
Large travel companies use customer relationship management (CRM) tools to target clients with the right offer at the right time. Advisors should, too. The first of a three-part series.
A Travelport survey says agents are competitive with other forms of booking, and a sizable portion of consumers wish advisors would take a bigger leap into the digital age.
Travel agents will now be able to access and utilize their IATA cards on their smartphones within 48 hours of online renewal.
At a time when travel agents are finding their social media engagement falling off dramatically, high-end advisors may be wise to study how luxury consumer brands keep their fans interested.
"Most people do want to experience new things. There is a small percentage, maybe 10%-15%, who always want to do the same thing: Either return to the same all-inclusive or take the same cruise line to the same Caribbean islands."
Live Well, Travel Often