Top Stories: Technology
Legacy Travel Drives Sales Leads with Video Marketing

With a mix of tools, talent and tenacity, co-owner Cathi Banks and her agents are becoming travel celebrities, while the agency is growing its sales.

CRM: What It Is and Why You Need to Master It

Large travel companies use customer relationship management (CRM) tools to target clients with the right offer at the right time. Advisors should, too. The first of a three-part series.

Americans Love Travel Agents and Want Them on Their Smartphone, Survey Says

A Travelport survey says agents are competitive with other forms of booking, and a sizable portion of consumers wish advisors would take a bigger leap into the digital age.

IATA Launches Digital ID Cards

Travel agents will now be able to access and utilize their IATA cards on their smartphones within 48 hours of online renewal.

Four Social Media Lessons High-End Advisors Can Learn from Luxury Brands

At a time when travel agents are finding their social media engagement falling off dramatically, high-end advisors may be wise to study how luxury consumer brands keep their fans interested.

The Gamification of Training: New Tool for the Travel Industry

This employee-training platform gets the attention of Millennials and Gen Zers using simple mobile games to train them in an engaging and efficient manner.

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