Katie McAlister will take over the reins at Cunard this August. McAlister joins the cruise line after a 20-year career with TUI where she is currently chief marketing officer for the UK & Ireland.
"We are delighted to have someone of Katie's caliber join Cunard at this vital time of expansion," said Carnival UK president Sture Myrmell. Myrmell had been serving as both president of Cunard and Carnival UK.
"Her commercial and operational experience as well as digital transformation expertise and strategic oversight will build on the current team's exceptional work to ensure that Cunard's brand and growth opportunities are maximized as we look forward to the introduction of Queen Anne next year," Myrmell added.
McAlister will be based in the UK. Matthew Gleaves, vice president, commercial for North America and Australasia, who heads up Cunard's operations in the U.S. and Canada, will report to her.