With the pandemic behind us, we’re seeing more travelers going to great lengths and making significant investments to curate once-in-a-lifetime experiences.

“The expectation by the TV/movie crew is that you never sleep and are always available." 

It is important for advisors to know that the marketing approaches they have relied on to reach Millennials and Gen Xers may not work as well with Gen Z. 

What exactly is specialized travel?

Travel advisor Ellen Paderson has a few secrets to her success to share. 

In our post-pandemic world, Europe is at the top of the list once again.

“Singles are no longer waiting to find a companion to travel with. They’re going by themselves, and booking more since travel opened up after COVID.”

The plant-based movement is growing exponentially, with a 54% increase in plant-based food sales during the last three years

Chasing down each and every travel lead individually is not a good strategy for success. 

These 10 critical tasks will help any travel advisor set a solid foundation for a profitable 2023.