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9/6/2019  |  by Marilee Crocker

Travel advisors can differentiate themselves by prompting clients to talk about the emotional impact they want out of their travels and using the answers to design memorable experiences.

8/26/2019  |  by Marilee Crocker

Virtuoso is spotlighting a new digital tool for clients in hopes of spurring lifelong travel planning, while reminding advisors that ‘being more human’ is the best way to compete with technology.

8/22/2019  |  by Marilee Crocker

Integrity and communication are key to reaching $1 million sales, but so are consistency in marketing, having good systems, and other business basics. Here’s more advice from million-dollar producers. This is Part 2 of a two-part series.

8/21/2019  |  by Marilee Crocker

Having the integrity to steer clients away from a trip that you feel is a bad fit builds trust, loyalty and referrals, all of which are key to reaching $1 million in sales. This is Part 1 of a two-part series.

8/13/2019  |  by Marilee Crocker

Leading the pack in year-over-year growth was Uruguay, which saw a 286% increase in bookings made by Virtuoso’s advisors for U.S. travelers.

7/1/2019  |  by Marilee Crocker

The organization wants its members to cash in on programs like its American Express partnership and an online tool that aims to give its advisors high visibility in Google search results.

6/10/2019  |  by Marilee Crocker

‘But I saw on TripAdvisor …’ Do those words make you cringe? For luxury travel advisor Maggie Stein, knowing how to respond persuasively to DIY and know-it-all clients is one of many success tools.

6/10/2019  |  by Marilee Crocker

Any effective response will require a collaborative effort, given the many players in the tourism industry.

5/17/2019  |  by Marilee Crocker

If you were a car, what type of car would you be? It’s not a crazy question. The car you drive usually reflects your personality, and understanding your personality is essential to creating your personal brand.

5/2/2019  |  by Marilee Crocker

Adventure tour operators see room for growth in agent sales, but there are challenges. Here’s advice for how to grow your sales in this burgeoning niche.