Travel advisors can differentiate themselves by prompting clients to talk about the emotional impact they want out of their travels and using the answers to design memorable experiences.

Virtuoso is spotlighting a new digital tool for clients in hopes of spurring lifelong travel planning, while reminding advisors that ‘being more human’ is the best way to compete with technology.

Integrity and communication are key to reaching $1 million sales, but so are consistency in marketing, having good systems, and other business basics. Here’s more advice from million-dollar producers. This is Part 2 of a two-part series.

Having the integrity to steer clients away from a trip that you feel is a bad fit builds trust, loyalty and referrals, all of which are key to reaching $1 million in sales. This is Part 1 of a two-part series.

Leading the pack in year-over-year growth was Uruguay, which saw a 286% increase in bookings made by Virtuoso’s advisors for U.S. travelers.

The organization wants its members to cash in on programs like its American Express partnership and an online tool that aims to give its advisors high visibility in Google search results.

‘But I saw on TripAdvisor …’ Do those words make you cringe? For luxury travel advisor Maggie Stein, knowing how to respond persuasively to DIY and know-it-all clients is one of many success tools.

Any effective response will require a collaborative effort, given the many players in the tourism industry.

If you were a car, what type of car would you be? It’s not a crazy question. The car you drive usually reflects your personality, and understanding your personality is essential to creating your personal brand.

Adventure tour operators see room for growth in agent sales, but there are challenges. Here’s advice for how to grow your sales in this burgeoning niche.