Search Travel Market Report
Are you booking your first Villa Vacation for a client? Don’t know where to start?
According to a recent report by TMR, now is the ideal time for travel advisors to recommend villa vacations to their clients as an alternative to traditional resort stays. Clients are beginning to value experience-driven travel as post-pandemic travel explodes. They want a true blue adventure with a sense of community.
After a seven-year “detour” as an attorney, Ellen Goldman, President of Trav-Ellen’ Inc, returned to her “travel roots as a leisure travel consultant.” she says that Villa rentals as one of the many tools on her planning utility belt. Goldman joined TMR to talk villas as part of MasterAdvisro 68.
For more MasterAdvisor content, subscribe to TMR's YouTube channel here.
For others:
- Episode 67: Converting Land Clients Into Cruise Clients
- Episode 66: What's Trending in Expedition Cruises
- Episode 65: How to Best Deal with a Client's Travel Disruptions
- Episode 64: The New Definition of Luxury Travel
- Episode 63: What to Know About Charging Service Fees in 2023
- Episode 62: What to Know About Booking FITs in Europe
- Episode 61: How to Add Value to Mexico and Caribbean Vacations
South Africa is rich in culture, adventure and unforgettable experiences. From coast to coast and even deep into the bush, wildlife, wine and warm greetings await. It's not about if, but when you plan for your clients to meet South Africa.
Invite your clients to #VisitSouthAfrica filled with rich, authentic, unfiltered experiences by sharing this video.
Let South African Tourism help you build perfect South African holidays when you become an SA Specialist! SA Specialist is an interactive online learning program that will improve your knowledge of South Africa and equip you with the skills to better sell South Africa as a tourist destination.
Most travel advisors will tell you that once you’re able to place a client on the right cruise line to the right destination, they’ll become a cruiser for life. Still, sometimes it takes a little push to get a client concerned with seasickness or loathing having to get all the right paperwork to get them cruising. So how do you convert your land clients into cruise clients?
Samantha Robichaud, Owner of the Fabulous Adventures Travel Company, gained a love for travel touring the world and singing in front of thousands of people nightly. She joined TMR for MasterAdvisor Episode 67 to talk about talking to first-time-cruise clients.
For more MasterAdvisor content, subscribe to TMR's YouTube channel here.
For others:
- Episode 66: What's Trending in Expedition Cruises
- Episode 65: How to Best Deal with a Client's Travel Disruptions
- Episode 64: The New Definition of Luxury Travel
- Episode 63: What to Know About Charging Service Fees in 2023
- Episode 62: What to Know About Booking FITs in Europe
- Episode 61: How to Add Value to Mexico and Caribbean Vacations
- Episode 60: How to Connect with Luxury Travel Suppliers
Join TMR's Daniel McCarthy as he talks with Hedda Felin, the CEO of Hurtigruten, for an inspiring conversation about sustainability and leadership in the cruise industry. As a first-time cruise executive and one of the few female CEOs in the industry, Felin shares her unique perspective on how Hurtigruten is leading the way in sustainable cruising.
Discover the challenges and opportunities that come with promoting sustainable tourism, learn how Hurtigruten is now targeting the North American market, and hear how the ringing in its 130th year in operation.
From innovative ship designs to partnerships with local communities, Felin and Hurtigruten are setting a new standard for sustainability in the cruise industry. Don't miss this insightful conversation on the future of responsible tourism and what it takes to be a leader in the industry. Tune in now to the latest episode of Check-In.
Expedition cruising can be an incredible niche for travel advisors. Aside from outsized commission on all-inclusive fares at a high price point, the segment can also provide advisors with a certain level of job security.
Amanda Klimak, the co-owner of Largay Travel, joined TMR to talk about expedition cruising as part of MasterAdvisor 66, sponsored by Lindblad-National Geographic. Klimak has 20 years selling the segment, and a love for the product, that has allowed her to become an expert in the field.
For more MasterAdvisor content, subscribe to TMR's YouTube channel here.
For others:
- Episode 65: How to Deal with a Client's Travel Disruptions
- Episode 64: The New Definition of Luxury Travel
- Episode 63: What to Know About Charging Service Fees in 2023
- Episode 62: What to Know About Booking FITs in Europe
- Episode 61: How to Add Value to Mexico and Caribbean Vacations
- Episode 60: How to Connect with Luxury Travel Suppliers
- Episode 59: Using TikTok for Your Travel Business
- Episode 58: Booking Exclusively-Adult Vacations
From breath-taking beauty to sun-soaked coasts; from wildlife to active adventure; from vibrant urban energy to the incredible warmth and cultural diversity of our people – South Africa is a traveler’s dream.
Invite your clients to #VisitSouthAfrica and to #LiveAgain by sharing our latest brand video.
Let South African Tourism equip you with the knowledge to plan customized South Africa itineraries by getting certified as an SA Specialist. SA Specialist is an interactive online learning program that will improve your knowledge of South Africa and deliver you the skills to better sell and market travel to South Africa to your clients. After getting certified, you will receive an SA Specialist logo to use on your website and email signature to let your clients know you are ready to start planning their dream trip to South Africa.
While Southwest Airlines is still trying to move on from its December meltdown, pop culture is not done talking about it yet, as evidenced by a skit in last weekend's Saturday Night Live (SNL).
The SNL cast, along with host Michael B. Jordan, spoofed Southwest’s reaction to December’s meltdown that saw roughly half of its schedule, and 16,700 flights, canceled from Dec. 21, 2022, through Dec. 31, 2022, the peak of the holiday travel period.
The skit, which aired this past Saturday, sees the cast and Jordan portray Southwest employees talking about the “new and improved” experience on the airline.
For instance, while a lot of travelers exhausted themselves trying to track down lost bags during that period, the SNL Southwest crew is happy to tell all customers that luggage is not sorted by color, so make sure that if you’re headed to Dallas, you bring red bags with you, because the blue ones are headed to Charlotte.
While it mainly deals with ironic changes that the airline is going to make in light of the December meltdown, it also spoofs some of the key features of the low-cost-carrier segment, including no lounge access (Southwest will instead save you a seat at the airport Starbucks).
It's worth noting that even with that meltdown, Southwest was ranked 5th in data analytics company Cirium's 2022 On-Time Performance Review. The carrier had an on-time percentage of 74.06% across 1,336,888 flights in 2022, more than any other carrier in the top 10.
Disaster strikes—a flight is canceled and a traveler is stuck at the airport with no way to get home or make it to their destination. The airline offers no help or refunds and your clients don’t know what to do. Events like these are stressful scenarios for both the traveler and the advisor.
If the headlines this and last month showed us anything, advisors are essential to helping travelers pick up the pieces when something like this happens.
Brianne Bloom, Vice President of Vacation Travel at Fox World Travel, and Lia Vincent, owner of Vincent Vacations and AllinclusiveWeddings.com, joined TMR to talk about dealing with client disruptions as part of MasterAdvisor 65, sponsored by ALG Vacations.
For more MasterAdvisor content, subscribe to TMR's YouTube channel here.
For others:
- Episode 64: The New Definition of Luxury Travel
- Episode 63: What to Know About Charging Service Fees in 2023
- Episode 62: What to Know About Booking FITs in Europe
- Episode 61: How to Add Value to Mexico and Caribbean Vacations
- Episode 60: How to Connect with Luxury Travel Suppliers
- Episode 59: Using TikTok for Your Travel Business
- Episode 58: Booking Exclusively-Adult Vacations
It’s National Plan For Vacation Day...for everyone else. When you book a trip with Delta Vacations, we make it so easy, we think of it as National Don’t Plan For Vacation Day. Head over to the Delta Vacations Marketing Hub for free customizable resources you can use to help your clients celebrate! Click here and start booking!
Kyle Stewart, President of Scott & Thomas, talks to TMR's Daniel McCarthy about whether or not the post-pandemic boom for travel has run out, and what his luxury travelers are looking for for a vacation in 2023.
The full interview with Stewart is available here.
For more MasterAdvisor content, subscribe to TMR's YouTube channel here.
For others:
- Episode 63: What to Know About Charging Service Fees in 2023
- Episode 62: What to Know About Booking FITs in Europe
- Episode 61: How to Add Value to Mexico and Caribbean Vacations
- Episode 60: How to Connect with Luxury Travel Suppliers
- Episode 59: Using TikTok for Your Travel Business
- Episode 58: Booking Exclusively-Adult Vacations
MSC Cruises unveiled its new brand campaign, the "Future of Cruising," which it will roll out in more than 30 countries. The campaign highlights the different ways in which the cruise line is committed to sustainability, while still showcasing some of the enjoyment cruisers can find onboard.
"Already cruising is one of the best holiday options for consumer today, but many of our guests don't realize that it has important sustainability aspects as well" said Pierfrancesco Vago, executive chairman of the cruise division of MSC Group. "Today more than ever, brands like MSC Cruises recognize the vital importance of the environment, and a healthy and viable planet and this is why we think it is important for us to take a leadership role and make our sustainability commitments a key element of our discourse with consumers and overall society."
The "Future of Cruising" is the first campaign from a large cruise line to focus primarily on its sustainability commitment. As an example, the TV spot focuses on MSC World Europa's use of LNG fuel, ship-grown restaurant ingredients, recycling efforts, and energy-saving practices.
The lead video was filmed onboard MSC World Europa, the line's most environmentally-advance ship to date. It will run as a commercial on TV around the world. Other outlets for the campaign will include outdoor, print, digital and social media.
Luxury doesn’t always mean what you think it means. Different clients may perceive luxury in a way that is not the traditional category definition. You may ask how can they cater to this client’s personal definition of what constitutes “luxury.”
Kyle Stewart, President of Scott & Thomas agency in Pittsburgh, Penn., joined TMR this week for the first MasterAdvisor episode of the New Year. In the episode, Stewart and TMR's Daniel McCarthy talk about what luxury clients want now, why price definitely doesn't mean luxury, and why some bookings are different than others. It all depends on what your client wants. It's your job to pull that information out.
For more MasterAdvisor content, subscribe to TMR's YouTube channel here.
For others:
- Episode 63: What to Know About Charging Service Fees in 2023
- Episode 62: What to Know About Booking FITs in Europe
- Episode 61: How to Add Value to Mexico and Caribbean Vacations
- Episode 60: How to Connect with Luxury Travel Suppliers
- Episode 59: Using TikTok for Your Travel Business
- Episode 58: Booking Exclusively-Adult Vacations
Travel advisors can help their foodie clients enjoy true immersion experiences by booking them on culinary-focused cruises.
Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.
