Music superstar and film actress Jennifer Lopez has partnered with Virgin Voyages to act as its Chief Entertainment & Lifestyle Officer in what the line is calling a redefinition of the traditionally ceremonial role of nautical godmother.
“From the moment we launched this brand, we knew we wanted to make waves and bring changes for Sailors to have the most epic vacation ever,” said Tom McAlpin, CEO of Virgin Voyages. “After the last two years, vacations have never been more needed, so we searched for someone very special to join us on this voyage. Jennifer is a trailblazer and embodies the spirit that lives inside of Virgin Voyages and our people. As an investor and advisor, she turns the godmother tradition on its head and makes it powerful and limitless.”
Lopez will work with Virgin Voyages on Sailor experience development with an emphasis on well-being and fitness. They will also partner on design collaborations and entertainment co-creations, all to be released throughout 2022.
Kicking off the partnership, Virgin Voyages ships will be exclusively introducing JLo Beauty as part of the on-board offering, bringing Lopez’s beauty products to the high seas for the first time.
“My artistic and social mission is to empower, inspire and entertain,” said Lopez. “Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me. I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”
Virgin Voyages is gearing up to welcome its second and third ships in its fleet of four. Valiant Lady sets sail this March and Resilient Lady is scheduled to arrive in August.